Healthcare


California Reports Health Insurance Marketplace Website is Tested and Ready

by Patrick Riley 10 Sep 2013
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Covered California, according to state administrators has fully field tested its online Website which, come October 1st is anticipated to enroll 1.4 million people in 2014. This puts to rest, at least for now, comments and concerns about the readiness of the state run insurance marketplace's online component which will be used to enroll in health insurance. Just last month state officials began hinting there may be some hiccups in the official roll out in October. But, those fears seem to have been removed over the past 30 days.

Even though the state is targeting 5.3 million residents who do not have health insurance or are not insured through their employer, state officials are predicting slow to moderate initial enrollment in 2014. But, as the kinks of the massive health IT infrastructure are worked out over the next year and people become more educated about the process and the benefits, enrollment will pick up. In support of Covered California, the state started running TV ads just last week in targeted test markets (San Diego, Sacremento, and Chico). The ad will go statewide in October.

It will be interesting to see what other state run health insurance marketplaces come online within the next week or so as we enter "crunch time" for making all the enrollment activity go live October 1st.

You can follow me on Twitter @Patrick_FrostHC and also continue to read my daily discussions at Frost.com on the healthcare blog.

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