Event Calendar - GIL Workshops

Product Management while essential to a company’s efforts, can often be a complex and frustrating function depending on the philosophy and evolution within a given enterprise. This dynamic and fast paced program addresses these challenges by delivering a comprehensive Product Management Business Life Cycle Model while integrating key tools, techniques, models and best-practices accumulated over three decades of research and consulting experience in this critical business function.

As a Product Manager in industrial or technical industries you will find this comprehensive workshop an essential tool in your professional development and probably the most relevant course of your career!

Introducing new products to customers, channels, partners and internal stakeholders is a key activity for product and product marketing managers. Unfortunately this vital activity is often left to the last minute and executed poorly wasting business opportunities, delaying the take up of new products and, occasionally, causing good products to fail. In a recent survey conducted by Frost and Sullivan launching new products was rated as the most important challenge facing product managers.

This 2-day workshop teaches you communication and positive influencing skills which will increase your performance and impact when dealing with colleagues, bosses, customers, partners and suppliers.

To get the best out of their companies’ key accounts, attendees will learn the art and science of key account management. Participants will discover distinctive strategic and tactical practices to more effectively select, grow, and defend key accounts. During this highly interactive two day class, attendees will be exposed to an array of proven strategic and tactical methods to enrich their companies’ high stakes key account programs.

This 2-day practical workshop, Marketing Strategy and Planning, will provide delegates with a structured approach to developing their knowledge and skills in this vital area, in contrast to the ineffective and ad hoc approach favoured by too many organisations.