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Aerospace & Defense


Event Calendar - GIL Workshops

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November 2013
Channel Management - Get the most out of your sales distributors 06 Nov 2013 | London | 3 days
This intensive workshop will help you better understand the dynamics of designing and managing an effective channel marketing programme.
Fundamentals of Finance 06 Nov 2013 | Dallas | 2 days
This class will take the mystery out of accounting and finance. Attendees will learn the key elements of budgeting, accounting, and finance. They will gain the financial insights necessary to grasp the numbers side of the business.
Selling on Value - Defend and grow your margins 11 Nov 2013 | London | 2 days
Value Based Selling (VBS) has been defined as an approach to selling that attempts to quantify to a customer the economic value, or monetary worth, of your product or services performance advantages versus competing products.
Pricing Strategy Excellence - How to Compete against Price and Win 12 Nov 2013 | Dallas | 2 days
During this highly interactive two-day program, participants will learn how to adapt the unique pricing practices introduced in the program to their companies’ specific products. Techniques will be introduced in the class to identify and examine a company’s products current competitive and price positions. Strategies and tactics for various competitive product positions will be thoroughly examined. Participants will review an array of proven tactics to select the most appropriate tactics to enhance the attendees’ products current competitive and price positions.
Managing and Developing Your Key Accounts - Maximising sales in your customer base 13 Nov 2013 | London | 2 days
This 2-day workshop will equip you with the required methodologies and skills to successfully manage and develop your customer base.
Competitive Intelligence - Gain competitive advantage for your organisation 14 Nov 2013 | London | 2 days
A two-day workshop that will review the key tools for those involved in, or with an active interest in, competitive intelligence, to ensure that they are able to distinguish between truly valuable competitive data and general market noise, analyse that data and act on it to gain competitive advantage for their organisation.
New Product Launch 14 Nov 2013 | New York | 2 days
Introducing new products to customers, channels, partners and internal stakeholders is a key activity for product and product marketing managers. Unfortunately this vital activity is often left to the last minute and executed poorly wasting business opportunities, delaying the take up of new products and, occasionally, causing good products to fail. In a recent survey conducted by Frost and Sullivan launching new products was rated as the most important challenge facing product managers.
Assertiveness at Work - Achieve a win win outcome 18 Nov 2013 | London | 2 days
This workshop provides you with some practical tips, which will help you make requests assertively, say no to unreasonable demands, to achieve a win/win outcome. It will also give you the opportunity to practise these skills in a safe and supportive environment, helping you to improve your self esteem and boost your confidence.
Channel Management - Developing Channel Partner Excellence 18 Nov 2013 | Chicago | 3 days
This high impact three day program focuses on practical real world approaches to establishing an effective sales channel program. A comprehensive collection of cases, tools, techniques and channel management best-practices employed by successful, experienced channel professionals is presented in a clear and concise manner.
Leadership: What it Takes to Get Results - Lead your team on the path to success 20 Nov 2013 | London | 3 days
In this exciting 3-day workshop participants will explore the different dynamics of Leadership behaviour within organisations and learn skills to successfully lead and manage people while keeping motivation and performance standards high.
3 Day MBA: Managing with Strategic Vision - Master the strategic aspects and functions of business 20 Nov 2013 | London | 3 days
This 3-day workshop is designed to give you a thorough overview of the strategic aspects of business and the way that each function interlinks; planning the business (strategic thinking); doing the business (operations management); managing the business (people and resources); marketing the business; financing the business and managing change.
Identifying Growth Opportunities using Market Intelligence - Using market information to inform your strategic decision making 25 Nov 2013 | London | 2 days
This workshop will address vital questions by showing how to use market data to identify key growth opportunities.

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