Automotive & Transportation


European and North American ADAS L1 and L2 Market, 2018

Demand for L2 and Higher Levels of Autonomy will Drive Uptake of L1 Functions
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Published: 28 Dec 2018

The demand for advanced driver assistance systems (ADAS) that help drivers monitor, warn, and assist in braking and steering tasks will increase over the next decade, stimulated largely by regulations and consumer interest in safety applications that help protect drivers and reduce the likelihood of accidents.The European Union and the United States mandate that vehicles be equipped with autonomous emergency braking systems (AEBs) and forward collision warning systems (FCWs), starting 2020. Consumers are becoming increasingly interested in ADAS applications that promote comfort, convenience, and safety as well as those that assist with parking or monitoring of blind spots. The proliferation of these functions will provide the necessary impetus to migrate to semi-autonomous vehicles and, eventually, fully autonomous vehicles. However, to make this happen, original equipment manufacturers (OEMs) and tier 1 suppliers must be in a position to better delineate the benefit and value proposition to consumers. At present, consumers are forced to opt for bundled packages that could comprise ADAS functions they do not require. OEMs should empower customers by allowing them to choose ADAS functions of their choice, which will result in the following: 1) more customers will benefit from the advantages ADAS offers and 2) uptake rates of the various ADAS functions will see a drastic increase.

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