Automotive & Transportation


Understanding Indian Consumers’ Priorities, Preferences and Willingness to Purchase Hybrid and Electric Vehicles, 2017

65% Customers want Electric Vehicles to Look Exceptional
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Published: 8 Apr 2019

Understanding consumer needs is quintessential for driving future mobility developments. This research focuses on consumer awareness and their willingness to pay for hybrid vehicles and electric vehicles (EVs). The respondents were questioned based on numerous factors such as technology awareness, preferred vehicle range, features, ease of charging, usage pattern, resale value, low noise and vibration, inexpensive to purchase, very low/ zero emissions, sporty performance, tax credits and other incentives to understand what motivates them to consider purchasing a hybrid and electric vehicle.

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