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Food for Thoughts
- 24 May 2012 03:03
- by Loic Cesbron Lavau
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About Food for Thoughts The good thing with consulting is that you can work on very diverse topics and areas; you accumulate a lot of transversal and specific knowledge, you meet and exchange thoughts & ideas with many people but these inputs are not necessarily re-usable immediately in the projects we all work on. It certainly doesn’t mean that ...
What's the best email subject line you've ever seen?
- 23 May 2012 16:25
- by Austin Pullmann
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Or rather, what is an example of a subject line you simply could not resist opening? I can think of a few – “How you can do what xx did”, or “Does this version work for you?”. Sometimes no subject line is the most effective of all. The airlines could stand to improve at this. I’m subscribed to perhaps every domestic airline’s email list, and the e...
2012 Global R&D/Innovation and Product Development Priorities Survey: Pursuing Emerging Innovation
- 23 May 2012 10:17
- by Holly Lyke Ho Gland
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Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2012 survey of R&D/innovation and product development executives globally. The executives were asked to identify their most pressing challenges for 2012. GTM will focus its best practices research to address the prominent issues identified in the survey. This year’s survey ind...
2012 Americas R&D/Innovation and Product Development Priorities Survey: From Portfolio Management to Open Innovation
- 22 May 2012 13:35
- by Holly Lyke Ho Gland
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Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2012 survey of R&D/Innovation and product development executives in North and South America. The executives were asked to identify their most pressing challenges for 2012. GTM will focus its best practices research to address the prominent issues identified in the survey. Acco...
Sales and Marketing Collaboration
- 16 May 2012 11:11
- by Holly Lyke Ho Gland
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The Growth Team Membership™ (GTM) program recently surveyed marketing executives to identify their principal challenges for 2012. The survey found that marketers struggle to (1) cultivate a differentiated value proposition that resonates with clients, and (2) ensure Sales adopts the appropriate messaging and materials. Survey respondents indicate ...
Scenario Planning: Making Better Decisions about Tomorrow, Today
- 14 May 2012 16:57
- by Jessica Jeffcoat
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The future is inherently unpredictable, forcing companies to conduct strategic planning in the face of great uncertainty. As a result, many companies struggle to develop strategies that take into account long-term threats and opportunities, while balancing short-term priorities. Scenario planning is a structured methodology you can use to test exis...
Customer-Centric Shortfall: 2012 Global Sales Leadership Priorities Survey
- 05 Apr 2012 13:20
- by Jessica Jeffcoat
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By Jessica Jeffcoat, Research Analyst, and Holly Lyke-Ho-Gland, Research Lead, Growth Team Membership™ (GTM) Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2012 survey of sales executives globally. The executives were asked to identify their most pressing challenges for 2012. GTM will focus its best practices research to a...
How to revitalize your demand management process
- 19 Mar 2012 10:30
- by Austin Pullmann
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It’s the rare B2B marketer who hasn’t had to listen to sales reps complain about the quality of leads being provided. And sales forces tend to be underwhelmed by the volume of leads too. So what to do? Ramping up demand generation efforts makes little sense if the lead management process (i.e., what happens to it when it comes in the door) is funda...
The Implementation Deficit: 2012 Corporate Strategy Priorities Survey Results
- 19 Mar 2012 09:49
- by Holly Lyke Ho Gland
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Strategists continue to struggle with many of the perennial issues they identified in the 2011 survey—developing effective implementation plans and aligning corporate and financial objectives. In regards to implementation, the focus is on developing an effective procedure for execution that includes standardized metrics and milestones. Companies ne...
Kodak - After 130 years in development, will it go in a flash?
- 23 Jan 2012 07:48
- by Noel Anderson
- 1 comment
This coming summer will play witness to my 5th wedding anniversary. In that time my wife and I have honeymooned, bought a family home and filled it up with two (sometimes) lovely children. In short, in the last half decade, we’ve had more Kodak moments than there have been EU regulations defining the shape that a banana needs to be in order to be a...
Waterproof Cell Phones - Its about time
- 09 Jan 2012 11:51
- by Rufus Connell
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Liquipel announced at CES that it has a nano-coating that will help make cell phones splash resistent. We've seent that water damage and physically broken screens are two of the top reasons that phones get returned for warranty replacement. The big question to me is, "Why?". It is virtually impossible to buy a man's watch which is not waterproo...
Overcoming the Great Divide: Embedding Corporate Strategies Effectively
- 21 Nov 2011 13:03
- by Holly Lyke Ho Gland
- 0 comments (Add comment)
When the Growth Team Membership (GTM) program surveyed corporate strategy executives to identify their top challenges for 2011, the primary challenge was, for the second year in a row, developing effective strategy implementation plans. When asked to identify the root cause of this challenge, respondents indicated it was a lack of common objectives...
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