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Economic Impact: Cutting Costs? What you don't see.. may hurt you!
- 10 May 2010 08:14
- by Donald Savant
- 0 comments (Add comment)
Most companies are feeling the effects of the economic downturn. The mantra echoed around the world, "Cash is King," triggered companies to activate cost cutting measures of all kinds; budget cuts, re-organization, down-sizing, et. al. And now that there is a little uptick within certain markets, companies watch with bated breath to see if they mad...
Sasol to increase local footprint in Polyethylene: Investment justified?
- 23 Apr 2010 03:27
- by Naasir Roomanay
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The recent announcement by Sasol Limited that it will be expanding ethylene production is the result of high demand from the local market. Imports of polyethylene, the main product manufactured from ethylene, reached approximately R2.0 billion in 2008, indicative of the high local demand. Polyethylene is used in the manufacture of plastic bags, pla...
If Social Media is supposed to be cheaper, why the growing budgets?
- 21 Apr 2010 17:33
- by Donald Savant
- 1 comment
Take a look at a small collection of headlines from a recent Google search on “social media spending;”…Social Media Marketing Spend to Hit $3.1 Billion by 2014… Social Media Spending to Hit $757M in 2010… Marketers Increase Social Media Spending, ROI Not a Concern... B2B Marketers: 490% Increase in Social Media Spend by 2014?... Social media spend...
10 Tips for Navigating the Social Media Landscape
- 12 Apr 2010 04:46
- by Marcus Westling
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You would be forgiven for feeling at least some anxiety when it comes to determining the most appropriate social media strategy for your organization. It’s difficult enough navigating through the seemingly endless landscape of possible channels, but now we’re supposed to know when and what to submit, post, tweet, upload, link, buzz, digg, up vote,...
You are what you hand out
- 06 Apr 2010 17:08
- by Jannette Whippy
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Everyone is familiar with the saying "Don’t judge a book by its cover" but I can honestly say that I ALWAYS judge a book by its cover (even after I've been proven wrong, I still do it). First impressions are everything. Take this book cover for example (see Figure 1):Figure 1: The 1994 cover art for "Arabian Jazz" by Diana Abu JaberI would have nev...
Highly Sensitive Magnetic Sensors Have Opportunities in New Applications
- 19 Mar 2010 16:31
- by Peter Adrian
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Magnetic sensors detect the presence, strength or direction of a magnetic field that is generated from a source (which could be the Earth’s magnetic field, permanent magnet, electric current, etc.). Magnetic sensors often detect other parameters based on changes or disturbances in magnetic fields, such as, for example, rotational speed, position, p...
The key to South Africa's industrial policy is increased competitiveness
- 11 Mar 2010 03:39
- by Laura Peinke
- 0 comments (Add comment)
The 2010 Budget speech saw government commit to financially support an industry-specific policy for the first time. This was expressed in the allocation given to the Industrial Policy Action Plan, or IPAP2. Previously, government has been reluctant to invest in specific projects and preferred to allocate funds to government departments for them to ...
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