Strategic Insight of the Global State of the Food Economy

The objective of this strategic market insight is to present an assessment of the current trends expected to impact the food and beverage value chain through 2020. It argues that companies that have a truly global market and product strategy, focus on health and wellness, and adopt a sustainability strategy will come out on top and be the global leaders of the food and beverage industry. The state of the global food and beverage value chain "from farm to fork" is also given.