By Karthik Kamalakannan
An e-reader, also known as electronic-book reader, is one of the fastest growing consumer-favorite devices. The main function of an e-reader device is to display text on the screen with similar comfort as to viewing it on paper. An e-reader utilizes its large memory capacity to store electronic versions of books and other information that can be purchased from online stores. The electronic version of print information is transferred to the e-reader through WiFi, 3G mobile networks, or through syncing with a PC. An e-reader represents an entire mobile library in a highly portable format. The e-reader can also be integrated with audio playback and Internet browsing with touch-screen and other input facilities. An e-reader uses an electronic ink display that provides many advantages, such as greater portability, easy viewing in bright sunlight, and prolonged battery life.
Lately, the e-reader market has gathered a greater momentum in its growth with increasing demand. The market also attracts many participants due to its promising growth potential. The e-reader presents itself as an economic and environmentally friendly device by offering access cost-effectively to books through electronic means and reducing paper consumption. The e-reader is also capable of text to speech functionality, which helps it reach a wider audience. The e-reader devices come in various screen sizes with multiple functionality that cater to different user groups. Apart from the casual book-reading audience, e-reader devices also target business professionals and students with special features that enhance the value and experience for these users. Once a niche product category, e-readers have come a long way in becoming a mainstream trend.