Analyzing Global Opportunities in the OLED Market

This Frost & Sullivan research service titled Analyzing Global Opportunities in the OLED Market provides industry trends such as market drivers, restraints, competitive structure, demand analysis, growth strategies, and revenue forecasts until 2017. In this research, Frost & Sullivan's expert analysts thoroughly examine the following organic light emitting diode (OLED) applications: display, (mobile, television, tablet/PC, others (automotive lighting, digital photo frames, home appliance, MP3 players, digital still cameras)) and lighting.

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Market Overview

Exciting Technological Advances in OLED Technologies Expand their Application Scope

OLEDs’ Several Advantages over LCD Stands the Market in Good Stead

OLEDs are gradually stealing the march over competing lighting and display technologies such as liquid crystal displays (LCDs), as the market continues to innovate technologies such as active matrix OLED (AMOLED). OLEDs score over LCDs by having thinner, lightweight, and printable displays. Additionally, they are five times thinner than conventional LCDs as they are self-emissive - that is, they are self-luminous and do not require additional backlighting. This feature results in lower power consumption, reduced costs, and higher space savings than LCDs. Emissive displays also offer high contrast and a wide viewing angle (close to 180 degrees), which translate to high resolution and readability in various lighting conditions. “New end-user applications including cell phones, personal digital assistants (PDAs), car audio systems, digital cameras, and watches are projected to drive market growth,” says the analyst of this research. “Lower production costs and higher performance will enable more applications such as pagers, games, toys, point-of-sale systems, large-display TVs, and notebook computers.”

For all their technological advances, OLED companies still have to address end-user concerns regarding short life, high costs, manufacturing complexity, efficacy, and luminance. Organic matter used in the display is sensitive to oxygen and moisture, which could destroy OLED displays if the screen is left unprotected. Further, manufacturers have to innovate harder before a full-color OLED display can be produced in quantity, at maximum cost efficiency. Though OLEDs offer performance benefits, their pricing is higher than established, competing technologies such as LCDs and plasma displays. The OLED market is in its early growth stage, and prices are likely to stabilize only after commercialization. Small-volume manufacturers are against price drops because they are yet to achieve economy of scale. “OLED manufacturers should focus on energy efficiency and better resolutions, along with longer OLED life cycles, for a significant market presence,” notes the analyst. “Over time, OLEDs are expected to have a huge impact on the overall electronics industry.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By Application:

Display

• Mobile
• Television
• Tablet/PC
• Others (automotive lighting, digital photo frames, home appliance, MP3 players, and digital still cameras)

Lighting

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