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Will Tesla’s Powerwall be a game changer?

Elon Musk's launch of Powerwall has attracted very high interest and attention, perhaps the energy industry’s equivalent of what Steve Jobs achieved for his iPad launch.  But will this product be a real game changer, as an iPad or even an iPod? For the beginners, lithium ion battery technology and the product concept behind Powerwall, is not somet...

Branding and Trust Issues of Utilities over Retail

By Farah Saeed, Principal Consultant Energy & Environment Traditionally a strong brand translates to instant recognition of a distinct offering or service from a particular company. If done right instant recognition can contribute positively to mind and market share gains. It can also support a customer’s decision to switch a provider or to stay w...

When you get hacked, you’re probably going to deserve it

                Every other week, some major corporation or government agency seems to be getting hacked. We beat our brows over the loss of personal data, and wail about those dastardly hackers and how could they do such a thing?!; then go log onto Netflix with the password “password”. Because how could I possibly be expected to remember anything ...

Clean Diesel: Marketing Nonsense or Viable Alternative?

When confronted with marketing of any kind, I find myself becoming increasingly skeptical. The incentive for misrepresenting the truth (i.e. lying) is massive, and repercussions seemingly nonexistent. This is particularly true in scenarios where a product or service has a very pervasive reputation and the provider of that product or service begins ...

Grid Energy Storage - The New Kid on the Block

With increasing interest in grid storage we see companies wanting to be a part of this growing market. From California to New Jersey, from New York to Texas, from Nevada to North Carolina, every state is moving towards deployment / adoption of energy storage systems. Yes, the utilities are talking and willing to take a step in right direction and s...

Problems with the Sharing Economy - Is peer-to-peer (P2P) fundamentally broken?

Uber, Airbnb, and a host of other companies have capitalized on a new business model, enabled by our increasingly connected world. Called peer-to-peer (P2P), the sharing economy, or collaborative consumption, this model allows people to sell their own goods and services through an exchange to other individuals, while the hosting company keeps a per...

Beyond the Meter -Creating Resourcefulness in Action

An analyst angle of Itron Utility Week By Farah Saeed, Frost & Sullivan Conservation of resources remains high on the global agenda both in terms of water and energy. As major installation of first generation of advanced metering infrastructure (AMI) systems comes to completion, Itron has been busy thinking ahead on the next wave of technology r...

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