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What's the best email subject line you've ever seen?
- 23 May 2012 16:25
- by Austin Pullmann
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Or rather, what is an example of a subject line you simply could not resist opening? I can think of a few – “How you can do what xx did”, or “Does this version work for you?”. Sometimes no subject line is the most effective of all. The airlines could stand to improve at this. I’m subscribed to perhaps every domestic airline’s email list, and the e...
2012 Global R&D/Innovation and Product Development Priorities Survey: Pursuing Emerging Innovation
- 23 May 2012 10:17
- by Holly Lyke Ho Gland
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Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2012 survey of R&D/innovation and product development executives globally. The executives were asked to identify their most pressing challenges for 2012. GTM will focus its best practices research to address the prominent issues identified in the survey. This year’s survey ind...
2012 Americas R&D/Innovation and Product Development Priorities Survey: From Portfolio Management to Open Innovation
- 22 May 2012 13:35
- by Holly Lyke Ho Gland
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Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2012 survey of R&D/Innovation and product development executives in North and South America. The executives were asked to identify their most pressing challenges for 2012. GTM will focus its best practices research to address the prominent issues identified in the survey. Acco...
Sales and Marketing Collaboration
- 16 May 2012 11:11
- by Holly Lyke Ho Gland
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The Growth Team Membership™ (GTM) program recently surveyed marketing executives to identify their principal challenges for 2012. The survey found that marketers struggle to (1) cultivate a differentiated value proposition that resonates with clients, and (2) ensure Sales adopts the appropriate messaging and materials. Survey respondents indicate ...
Delta Air Lines to buy a US East Coast oil refinery from ConocoPhillips. A good investment but definitely not a hedge against jet fuel crack spreads.
- 02 May 2012 11:33
- by Diogenis Papiomytis
- 0 comments (Add comment)
In order to discuss the implications of this move by Delta, we first need to acknowledge the main drivers to the deal. If we exclude short-term shifts and look only at mid-term macro developments, we can observe the following: a) Heating oil crack spreads, a proxy for jet fuel cracks, have tripled compared to 2009 and now stand at about $30 per bar...
How to revitalize your demand management process
- 19 Mar 2012 10:30
- by Austin Pullmann
- 0 comments (Add comment)
It’s the rare B2B marketer who hasn’t had to listen to sales reps complain about the quality of leads being provided. And sales forces tend to be underwhelmed by the volume of leads too. So what to do? Ramping up demand generation efforts makes little sense if the lead management process (i.e., what happens to it when it comes in the door) is funda...
The Implementation Deficit: 2012 Corporate Strategy Priorities Survey Results
- 19 Mar 2012 09:49
- by Holly Lyke Ho Gland
- 0 comments (Add comment)
Strategists continue to struggle with many of the perennial issues they identified in the 2011 survey—developing effective implementation plans and aligning corporate and financial objectives. In regards to implementation, the focus is on developing an effective procedure for execution that includes standardized metrics and milestones. Companies ne...
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