Growth Opportunities by Vertical Application Sector in the European Uninterruptible Power Supply Market

The UPS market in Europe is expected to register medium growth between 2010 and 2017. Among the end users, datacentres made the highest contribution to the UPS revenue, in 2010. This segment was followed by the commercial and public/infrastructure segments. Datacentres are mainly concerned about the total cost of ownership (TCO) and hence green and energy efficient UPS systems are gaining popularity. Moreover, datacenters are increasingly looking at modular UPS systems, since they can add extra modules when their power requirements increase. Competitive prices, quality, reliability and availability are the factors expected to influence the  customers’ decisions, while choosing UPS manufacturers.