Information & Communication Technologies


Blog archive - January 2017

Use the blog to discuss and comment on the latest industry insights provided by our analyst experts.


How smart cities of tomorrow are gearing up for increased challenges of safety? NEC showcases capabilities in 2017 Innovation Fair at Singapore.

by Sapana Maheria 27 Jan 2017 | Add Comment

As urban populations continue to swell, safety of the public is more important than ever to the balance and growth of a city. Large and mid-sized cities are increasingly investing in technology-driven public safety initiatives as part of their efforts to create inclusive, safe, and sustainable communities. The concept of Safer Cities ranges from crime detection and prevention to mitigating the risk of disasters, be it from a natural event or mass gathering. Investments in the public safety domain continue to be a top priority for many municipal governments, even in this era of budget constraints and austerity measures. In building safer smart cities, municipal leaders are leveraging technological solutions in the field of law enforcement, emergency response, and courts and corrections. At present, many of these departments, even in the most developed nations, use outdated systems and protocols that are cumbersome, inefficient, segregated, and potentially pose security risks. To overcome these technology gaps, ICT providers are continually seeking ways to increase interoperability between agencies and improving public safety outcomes with connected systems that integrate disparate data sources and streamline service delivery. Safer Cities has been an integral part of NEC's vision for the global Smart Cities since long. Ensuring that citizens feel safe is a multi-dimensional task, requiring governments to take a long-term, holistic approach. Against this backdrop, NEC has identified three key challenges cities potentially face – effective border control, law enforcement, and disaster readiness – in their quest towards improving social value and safety of citizens. NEC’s smart city solutions are at the forefront of driving transformation in public safety service delivery. The recent NEC 2017 Innovation Fair in Singapore offered a glimpse into the company’s long-term vision and strategy, showcasing technology solutions leveraging artificial intelligence (AI) and Internet of Things (IoT) in building the safer cities of tomorrow. The event was graced by the Japanese Ambassador to Singapore, Mr Kenji Shinoda, who shared NEC’s journey in Singapore, from starting out as a technology agent driving the first satellite center in Singapore to automating the immigration control services at the Changi airport. Under the company’s new motto, “Orchestrating a brighter world”, NEC continues to expand its presence and capabilities in the Asia-Pacific and globally. The event also showcased the NEC Vision 2017 for Social Value Creation, for which Safer Cities and Public Services were among the key themes, focusing on building safer and secure cities by: Enabling cities to confront the threats targeting both cyber as well as physical worlds. As IoT adoption increases, the barriers between the cyber and real worlds are likely to diminish making the world even more susceptible to attacks. Offering advanced security AI- and IoT-enabled solutions for both cyber and physical worlds leveraging NEC’s strong capabilities in biometrics, AI driven image analysis and IoT-based system abnormality detection technologies. Creating enhanced social value and convenience through collaborations between key stakeholders including government bodies (e.g., municipal authorities, traffic police, and customs), educational institutions, and private companies. The event also highlighted its line-up of AI solutions under the “NEC the WISE” branding, including industry-specific products leveraging facial recognition and biometrics capabilities reflecting the company’s efforts in addressing the ever-changing demands of customers. The Smart City movement continues to gain momentum, presenting technology providers with significant opportunities to showcase innovation while forging strong partnerships in creating a safer, more sustainable future for all. Organizations looking to target this market will need to align their go-to-market strategy, by focusing on developing partnerships with other vendors from the value chain in offering end-to-end solutions to build safer, smarter cities of tomorrow.


CES 2017 Automotive Impressions – Frost & Sullivan Viewpoint

by Praveen Chandrasekar 16 Jan 2017 | 1 comment

Artificial Intelligence in Different Sizes and Digital Assistants Steal the Show Many including the team at Frost & Sullivan initially believed that CES 2017 was a bit of a letdown compared to 2016 but on a closer look it actually made more sense on a few focused areas. Though there were a few important misses like GM who chose to stay out of the show this time, many including the likes of Volkswagen did not present anything new except for the Amazon Alexa integration. The real action of the show from an automotive angle was actually happening in the corners of the North Hall where companies such as NVIDIA and Qualcomm were demonstrating. And interestingly even though automated driving was still the star of the show there were many showcases that did not simply just focus on the core functionality but focused more on areas like building trust with the user and applying different levels of artificial intelligence (AI) to support the driver in many ways. This blog is not about going into each and every OEM or supplier or silicon vendor or startup and detailing what they showcased but more a tool to capture what key trends and themes emerged from the show according to Frost & Sullivan. Frost & Sullivan observes the following as key themes and trends emerging from CES 2017 from an automotive perspective. Artificial Intelligence is Huge but it comes in Different Shapes and Sizes Speech is becoming an Uber Cool Input HMI Option Again. Startups Positioning BEV’s in the Ultra Luxury Market LIDAR Game Slowing Down & Left with a Few Pragmatic Players User Personalization and the Role of Biometrics Cybersecurity Moving into the Silicon Zone HD Mapping is becoming More Competition Intense but HERE Gaining Traction Android N is not Any Close to OEM Production Ready Answers Emerging for Helping OEMs Monetize Vehicle & User Data Tier 1 Suppliers Finally Embracing Service/Solution Business HMI Innovations similar to last year Artificial Intelligence is Huge but it comes in Different Shapes and Sizes Interestingly many claim NVIDIA as the star of CES 2017 from an automotive angle and attributing this purely to their AI announcements and partnerships revealed at the show. The long list of collaborations showcased at CES includes Audi, Daimler, Bosch, ZF, HERE, Zenrin, TomTom, Elektrobit, Baidu, etc. All or most of these utilize the Drive PX2 as the core of their AI initiatives focused mostly on self-driving cars except for ZF which is taking this technologies into Factories in 2018. But most importantly this is not all the AI we got to see at the show, whilst NVIDIA’s work is centered around AI for actuating the driving experience by a deep sense of understanding of the environment, there were other AI showcases that did not get into the actual driving and were more focused around bring contextual awareness and driver understanding and baking them into digital speech assistants in the car. While the later on digital speech assistants is a growing trend where Amazon Alexa dominated the show not just from an automotive angle, the former around AI for contextual awareness was very nicely demonstrated by IBM Watson and Local Motors team on an autonomous shuttle and the concept really stresses on building trust with the user. Frost & Sullivan recently completed a study on self-learning cars and this segmentation of AI from a feature level (e.g. Voice), Contextual Level (e.g. Driver Understanding) and actual driving level that we showed in the report is what we saw in many ways at the show. AI for autonomous driving involves hardware and neural networks, learning platform which makes NVIDIA almost a tier 0.5 in this equation whereas AI contextual awareness involves pure software which is where IBM is playing with Watson. Automotive speech companies like Nuance are integrating AI into their Digital Assistant (Available on select 2016 and 2017 BMW models called as Dragon Drive). Hyundai showcased AI from a wellness perspective and Toyota's take was more about vehicle and user building trust (the most critical one for autonomous driving). On the whole while we will not witness AI in autonomous driving before 2020 we will definitely witness AI and deep learning from a contextual perspective in a NVIDIA supported Mercedes Benz car in a year’s time. Speech is becoming an Uber Cool Input HMI Option Again Two vehicle manufacturers namely Ford and VW showcased integration of Amazon Alexa, Nissan showcased Cortana integration, FCA & Daimler showcased Google Assist and the common theme is all of these are consumer level digital speech assistants that are fast finding their way into the car from a vehicle to home, home to vehicle (in Ford’s own words) and in-car experience perspective. Amazon Alexa might just be in 12 million plus devices but with a smartphone integration deal announced at CES (Huawei) and couple of vehicle manufacturer partnerships might just take this free to use solution to a next level. And more importantly given that SIRI and Google Assist were slow to open up to third party developers and Alexa from the beginning hit on that point might make this more suitable to the automotive environment. But all of this integration will be useless if the reliability and lag issues still plague the speech market in the car-cabin. The focus is coming back on hardware as against software and cloud-enabled VR which are still lagging in quality because of connectivity issues in the car. And interestingly a startup named VocalZoom based in Israel showcased this at their booth in Honda with a new optical sensor that can accurately understand your speech by understanding gaze/facial muscle movements. The demonstration was amazing and its concepts like these that would enable OEMs to transition voice as the primary UX weapon because while everything else is physically distracting and voice is only cognitive distraction, this can be solved if you have intelligent digital assistants that can prompt instead of making you think. And once the integration starts happening across several cars then AI kicks into this area as well where user understanding and personalization can happen. Frost & Sullivan’s recent research around voice recognition in the car covers many of these interesting trends and technologies and even areas like voice biometrics. Startups Positioning BEV’s in the Ultra Luxury Market One could be a skeptic of how successful Faraday Future or Karma Automotive or Lucid Motors or NextEV will be but as they claim since they are starting from a blank sheet of paper they have much lower challenges except for building a brand and remaining cash liquid. But the big takeaway from the show was how the German luxury makers missed the BEV game big time but are catching up now with OEMS like Daimler going to pump 10$ billion into BEV's and everyone from BMW to Volvo gearing up big time to aggressively penetrate this market. This theme was also evident from the recently concluded NAIAS show in Detroit. Frost & Sullivan’s analysis of the Luxury market and BEV luxury market and benchmarking of the different OEMs clearly indicate that Tesla is in a pole position in the BEV luxury market and most of the new entrants are taking their model and applying finer enhancements to range, performance, technology and most importantly interior look and feel. LIDAR Game Slowing Down & Left with a Few Pragmatic Players This year also witnessed startups like Innoviz (At the Magna booth) promising a $100 solid state 200M range LIDAR in a couple of years. Leading tier 1 supplier Continental announced a 3D flash LIDAR that will have a range of 200 m that will be in production by 2020. Quebec-based LeddarTech unveiled their new line up of 2D and 3D LIDAR with range of close to 200 m. Despite all these announcements around solid state LIDAR, the reality is that suppliers like Valeo and Velodyne who supply mechanical LIDAR currently are going to benefit more in the short term with actual production contracts. While LIDAR slowed down suppliers like Autoliv who are transitioning very fast from pure occupant protection to accident prevention and automated driving presented a range of solutions that utilize sensors that are available today such as mono vision camera, stereo camera, Long range and short range radar, driver monitoring camera, etc. What was amazing about Autoliv’s demonstration besides the industry leading night vision system with emergency braking to autonomous emergency braking using a mono-vision camera was the LIV research vehicle that focused on the sharing between the vehicle and the driver in autonomous mode using existing sensors and a central ECU, this concept also involves artificial intelligence. Frost & Sullivan’s recent research around the LIDAR market clearly indicated that some of the early birds in the solid state market are actually struggling to deliver products to the market on challenges relating to manufacturing while there is also a view among many OEMs to make automated driving work without LIDAR like Tesla. User Personalization and the Role of Biometrics With automated driving and alternative mobility gaining traction, one area that becomes interesting and valid is user-based personalization across cars including interiors, radio stations, etc. Continental demonstrated this using biometrics in combination with a smartphone key on the joint venture OTA Keys but other OEMs are simply doing this using a facial recognition camera ( and or adding biometrics as a two factor authentication). Remember this camera that serves as user identification can also serve as a driver distraction monitor and driver awareness monitor that can be utilized in the event of a switchover between car and user. This is one of the areas that NIVIDA and Mercedes Benz showcased on the Co-pilot application which is adding AI to the driver monitoring by including the environment perspective. It is very clear that the vehicle access market is going to go through a rapid transformation in the coming years beyond passive keyless and smartphone key into one that utilizes technologies like biometrics and facial recognition to allow users to carry their profile across cars. Frost & Sullivan has recently published a study around vehicle access systems that covers a lot of these trends ranging from biometrics to facial recognition to use cases in the shared mobility market. Cybersecurity still Doesn’t Garner Appeal Post the acquisition and integration of Towersec, Harman showcased an enhanced version of the ECU and TCU shield at their booth adding to the 5+1 security framework. This year and 2020 will witness Harman announcing customers for both the minimal Towersec solution and the full blown 5+1 framework. Interestingly Argus Cybersecurity who one can claim to be the largest independent automotive security vendor currently was present across many booths including the likes of Qualcomm, Elektrobit, etc. The solution they showcased at the Qualcomm booth was a Snapdragon 820A processor integrated connectivity protection suite aimed at protecting the infotainment and telematics functionalities. Despite these companies and their showcases and others like Iredto and Karmaba also joining the fray, the fact remains that Cybersecurity is still not a consensus topic among OEMs. Frost & Sullivan released a comprehensive study in early 2016 that talks about these companies and other startups and critical technologies that are emerging in this space. HD Mapping is becoming More Competition Intense but HERE Gaining Traction Similar to LIDAR, HD maps is another space that is getting increasingly crowded with newer startups like Civil Maps and traditional suppliers like Mitsubishi Electric joining the fray. Civil maps showcased their HD maps concept and also announced a partnership with Quanergy to use their LIDAR for Civil Map’s Atlas DevKit – essentially a data collection system. Mitsubishi Electric on the other hand showed a HD map that they have started developing in Japan using a local consortium there and also showcased a concept vehicle with all the sensors hooked in for the data collection. While all of this is good development in the market, the real development is the direction HERE is taking with a brand new team at the C-level and immediately below and investment from different directions like Intel and Tencent/NavInfo allowing them to move into consumer and Chinese market. While it is clear that company might emerge as the defacto standard in the market with even players like Mobileye announcing partnerships with them for their REM product, the interesting part is to see how they will fare in markets like Drones. One area that is increasingly getting clear is that HD maps will be far more crucial in the SAE Level 4 and 5 automated driving because of the sheer number of variables and challenges on the road and HERE also has a partnership with NVIDIA to utilize their AI for this. Frost & Sullivan’s recent study around HD maps for automated driving covers all of these players and challenges and current market development and where vehicle manufacturers are in this specific area on partnerships. Android N is not Any Close to OEM Production Ready FCA created a lot of buzz when they and Panasonic Automotive made a lot of noise around the Android N integration as a future Uconnect system. While the integration which utilizes the full suite of Android N including Google Assist integration was very neat on a 8.4 inch capacitive touch screen, the disappointment was the fact that the system is nowhere close to commercial production. Partners such as Panasonic Automotive and QNX also made noise around this system that for once was a truly connected experience in an embedded setup with the phone nowhere in sight and allowing the full suite of Google location-based services to be used. Current market leaders like QNX chose to keep it safe with their announcements around automated driving with Renesas Electronics, University of Waterloo, Polysync and use of hypervisor technologies. And GENIVI was also making a lot of noise in Bellagio across a number of different vendors. The conclusion here is that OEMs seem to be in favor of Google under the dash as well but are not quite ready to commit to them and Android N might be the silver bullet that Google was hoping for. Frost & Sullivan is currently supporting a number of vehicle manufacturers on their future IVI OS strategy. Answers Emerging for Helping OEMs Monetize Vehicle & User Data This has been a pain point or a challenge for vehicle manufacturers ever since the concept of big data caught steam in the automotive market. While it is clear that vehicle, user and a plethora of other data has several use cases what was not clear was the consumer willingness to pay, privacy concerns and how automakers can actually pull this off internally. Even though not demonstrating, one startup that the Frost & Sullivan team met and was amazingly impressed was Otonomo, an Israeli company that is looking to solve this data monetization problem for automakers. With a strong bunch of investors, the company is creating a connected car value exchange and marketplace that utilizes the car data through an integrated Otonomo API that adheres to the strictest of privacy and security standards. This data is then used by the company to power a number of use cases ranging from insurance to safety to predictive maintenance, retail, etc. where they have established an ecosystem of players through whom this data can be monetized in terms of services that can be offered to drivers, cities, etc. This in many ways is a simple yet revolutionary way to monetize car data and keep out data hungry players like Google out of this space. Frost & Sullivan will very soon be embarking on interesting industry and consumer studies focused on data enabled use cases and monetization strategies where all of these will be covered in detail. Tier 1 Suppliers Finally Embracing Service/Solution Business A challenge that remains for tier 1 suppliers is to create a sustainable high margin service business that offshoots their loses from a low margin component business. While many suppliers realize the importance of this none of them have acted in disruptive ways thus far. Two suppliers that are increasingly getting close to this are Bosch and Continental. Bosch was primarily using its IOT business in play in the mobility scenario presenting a range of concepts namely connected horizon for predictive driving in the navigation context, connected parking that utilize a new set of skills in the company. Similarly Continental showcased advancements in its eHorizon framework and Road Database offerings. While these are nowhere close to a full blown service business it is atleast a step in the right direction for these suppliers who are now challenged by not only technology players but interesting startups who automakers are not shy of working directly with. Frost & Sullivan’s recently concluded emerging startups in the automotive and mobility market globally covers a lot of these interesting startups that the suppliers and automakers need to watch out for. HMI Innovations Similar to Last Year Haptic feedback was a common theme for HMI this year at CES 2017. Bosch, Denso and BMW all showcased an innovative gesture based haptic feedback system in thin air. What this really means is that the control of the IVI screen happens through air gestures but in this case the difference is the haptic feedback the driver receives once the command is executed. BMW showcased this as an evolution to the air gesture system that is available on the 7 Series and dubbed it HoloActive Touch HMI. Denso showcased a similar system on a holographic virtual touch screen that provided haptic feedback in mid-air. While Denso was quick to say that this system is more applicable to the user in the automated driving mode the others simply showed this off as a next generation innovation. With air gestures themselves being considered as a fancy limited value gimmick adding haptic feedback to it is in Frost & Sullivan’s view pushing it further out on the production timeline. Besides haptic feedback, other interesting HMI concepts were the production ready DMD Head Up Display (HUD) from Continental, futuristic HUD in partnership with Digilens from Continental that can do AR, FlexConnect infotainment system from Mitsubishi Electric supporting three screens running Android all using a single Snapdragon processor, Visteon’s digital cluster, etc. In reality none of these HMI innovations triggered great interest like the digital speech assistant area did purely because of the aggression with which automakers are adopting those. In conclusion the 2017 CES show did answer questions around commercial viability of some of the technologies and concepts demonstrated in 2016 and it added on the AI and deep learning heat. Frost & Sullivan is presently working on a very detailed report of CES 2017 that will cover all of these trends in greater detail by vehicle manufacturer, supplier, technology vendors and startups. The study will also feature several demonstration videos and interviews that Frost & Sullivan team undertook at the event. Frost & Sullivan’s Senior Partner and Head of Automotive Business Sarwant Singh and Partner and Head of EIA and Americas Automotive Practice Franck Leveque interview CEO of Renault Nissan Alliance Carlos Ghosn - https://www.youtube.com/watch?v=gYg2XNEugJ8. For any questions or queries please contact me at cpraveen@frost.com.


Frost & Sullivan Viewpoint - CES 2017 Automotive Trends & Expectations Roundup

by Praveen Chandrasekar 02 Jan 2017 | 1 comment

Cost Effective LIDAR Sensing Might Steal the Show January is fast approaching and the first thing on the mind of anyone associated with the automotive industry is the Consumer Electronics Show, held in Las Vegas. The show where close to 20 percent space or close to 200,000 Sqft dedicated to automotive technologies and despite the crazy crowd, impossible to keep routines and the noise has just gobbled up many of the major auto shows to become one of the most important shows for the automotive industry specifically technologies showcased around connected and automated driving. From Delphi/Mobileye to Hyundai to Rinspeed, automated driving demonstrations are going to be galore this time at the event. Frost & Sullivan’s mobility practice has been a regular at the event for the past many years and we have been publishing pre-event expectations, blogs live from the event, video interviews and product demonstrations live from the event and most importantly a very detailed report post event around the key technology trends, themes and automaker level outlook and so-what analysis. This year five senior members of the Frost & Sullivan team are attending CES including Sarwant Singh, Senior Partner and Global Head of Mobility, Franck Leveque, Partner and Head of EIA and Americas Mobility, Robert Merlotti, SVP of Growth Consulting, Mobility Americas, Praveen Chandrasekar, Director Consulting Americas Mobility and Ajit Chander, Director Business Development, Americas Mobility. This blog is meant to provide an overview of what some of the key expectations are from the event this time around. Frost & Sullivan expects the following themes to be on showcase this year at CES 1) Automated Driving showcases by select OEMs, e.g. Nissan and Hyundai 2) Cost Effective Solid-State LIDAR for Automated Driving, e.g. LeddarTech 2D and 3D Solid State LIDAR 3) Showcases of Deep Learning and AI by automakers and tier 1 suppliers, e.g. Denso 4) Innovative HMI concepts, e.g. BMW HoloActive Touch HMI 5) New Connected Services, e.g. Audi V2I Service in US 6) Partnerships and Collaborations, e.g. FCA & Waymo Automated Driving Showcases Select automakers like Nissan and Hyundai who have been quiet thus far on their automated driving plans are expected to showcase the respective features, specifications and market roadmap. Hyundai will showcase its Ioniq with automated driving features on both the hybrid and electric variants. Neatly integrated prototypes unlike those Lexus SUV’s outfitted with ugly cameras, the Ioniq’s automated driving variants work using a number of sensors ranging three long range LIDAR’s to long and short range radars in front and rear, four front facing cameras including stereoscopic cameras and Mobileye/TRW mono camera. These massive sensor arrays are meant as a way to create multi-layer redundancy and it is tough to expect these sensors making it into a production Hyundai car because of the cost. The demonstration is expected to be close to SAE Level 4 in terms of all the maneuver’s the vehicle can do but it is expected to be on a pre-designated loop. As Hyundai executives put they are not in the race to be the first but want to showcase the safest automated driving experience. Nissan is expected to showcase advancements on its Pro Pilot level 2 system that was introduced earlier in the year in Japan that does same lane handling of the vehicle. Delphi is expected to showcase its partnership with Mobileye on a 6 mile demonstration – system dubbed “Centralized Sensing Localization and Planning” where the key highlight is expected to be the system’s ability to localize even without GPS. This system is also meant for Mobileye to showcase improvements in its Road Experience Management mapping effort where it was announced today that they are partnering with HERE, the leading HD maps and location cloud vendor. Ford is expected to showcase its second generation Ford Fusion automated vehicle with just two LIDAR sensors and an updated computing platform. This is expected to feature traffic jam assist but also expected on showcase are possible L4 functionalities. Quite a few concept cars are expected to be showcased which will feature the convergence of electrification, automated driving, health wellness, interior of the features, vehicle to home connectivity including Honda (NeuV), Mercedes Benz Concept EQ, Rinspeed Oasis and so on. Cost Effective Solid-State LIDAR for Automated Driving Solid-state LIDAR is going to be talked about for the second year in a row at CES with the only difference being a new set of players in the field. In addition to usual suspects like Velodyne and Quanergy this time around LeddarTech, startups like Blackmore Sensor and Analytics and tier 1 suppliers like Continental are expected to make the noise around LIDAR. Some of the interesting themes to be showcased are Velodyne’s low cost solid-state LIDAR and sensing model. This coming from the most trusted LIDAR player currently could be a game changer for volume automakers. New solid-state 2D and 3D LIDARs with ranges of 200-300m will be unveiled by LeddarTech still chasing an aggressive price point of close to $100. With improved range, FOV and an ecosystem of partners and demonstrations on OEM vehicles like FCA, this Quebec-based company is fast scaling up the ranks. Collaborating with LeddarTech will be TriLumina, a spin-out from Sandia National Laboratories who will showcase a 256-Pixel 3D solid state LIDAR. The two companies are also expected to showcase its partnership efforts utilizing LeddarTech’s LeddarCore IC’s and TriLumina’s laser illumination model. Suppliers like Osram are expected to showcase its low cost solid-state LIDAR for under $100. Suppliers like Pioneer are expected to unveil more details around their LIDAR and sensing plans. Startups like Blackmore Sensor and Analytics who recently closed their Series A funding of $3.5 million will showcase a new line up of frequency-modulated continuous-wave LIDAR that functions more like a Radar system. Tier 1 suppliers like Continental are also expected to showcase its 3D flash LIDAR that are expected to support ADAS to level 4/5 automated driving functions. Besides LIDAR, showcases are also expected around another crucial area of HD maps and this time around startups like Civil Maps will be accompanying giants like HERE. Civil maps in particular will be showcasing its crowdsourced and AI based HD map platform where the key USP is expected to be size of the solution. Also interestingly passive safety giants like Autoliv who have made a deliberate attempt to aggressively grow in the active safety and automated driving game will be showcasing its self-driving technologies this time. Deep Learning and AI Showcases Honda has one of the more conservative OEMs when it comes to many innovation areas including autonomous driving. At CES 2017 the brand is expected to showcase NeuV, an automated EV commuter concept that uses AI to offer what is called an emotion engine. Co-developed with Softbank with AI technologies developed by SB corp, the idea is close to the project “Pepper” that was launched by Softbank in earlier 2016, which is a personal robot with its own emotions and ability to understand other’s emotions. Honda is expected to showcase similar type of AI developments applied in the autonomous mobility sense. Besides Honda, NVIDIA is expected to announce developments around the Drive PX2 and its recent partnership with Tesla on its new self-driving hardware that allows Level 4 automated driving. OEMs like Ford who are presenting a 2nd generation Ford Fusion with new electrical architecture and just 2 LIDAR sensors are also expected to showcase developments around deep learning and AI. Audi is also expected to showcase developments around deep learning utilizing the zFAS architecture on the Q2. Besides this several startup and smaller companies are expected to showcase efforts around AI specifically for automated driving including AImotive, Civil Maps building AI-based HD maps, Denso, Mobileye, Tata Elxsi who will showcase Autonomai a middleware platform for automated driving with deep learning capabilities essentially built to support integration of many sensors, etc. Innovative HMI Showcases From suppliers to OEMs, CES has been a platform to demonstrate the future of user interaction in the car. BMW last year showcased the production version of air gestures which was eventually launched in the market on the 7 Series. This year BMW will showcase HoloActive Touch System, a virtual touchscreen also a free floating display that is operated using air gestures with tactile feedback provided to the driver. A bit out of Minority Report this system is several notches up compared to the simple air gesture system demonstrated by BMW last year and uses a camera to detect the drivers hand gestures that is operated on a virtual touch screen projected at the steering wheel level. Several other HMI innovations are expected specifically from suppliers like Visteon, Continental and Mitsubishi Electric, Bosch and so on. Visteon for example is showcasing its line-up of fully digital and hybrid instrument clusters with cameras. Additionally the company is also showcasing AR enabled HUDs and four levels of combiner HUD that is specifically created for volume vehicles. Also showcased is an OLED based curved dual display similar to what Bosch developed for Daimler with dual projections for the driver and passenger. Bosch the leading tier 1 supplier is showcasing several solutions related to mobility of the future which includes a ton of user interaction related innovations. Starting with facial recognition and personalization based on an inward looking driver monitor camera that personalizes a lot of the interior settings and also serves as a driver drowsiness detection camera. The company is also showcasing haptic feedback on touchscreens called NeoSense (awarded the best solution at CES 2016), OLED displays, Digital camera based mirrors replacing traditional mirrors, a clear handoff mechanism between the driver and the automated module with clear instructions. All of this will be showcased in a concept vehicle that Bosch will demonstrate at the show. Closely mimicking Bosch will be Continental with the differentiation coming from the use of Biometrics in a two factor authentication system (with passive start) that also utilizes an interior camera for personalization and driver monitoring using face recognition. Additionally Continental will also showcase innovations around 3D displays and innovative glass concepts. New Connected Services Besides automated driving we are going to witness a few more innovations around cooperative driving and new-generation infotainment systems. Audi will showcase a first of its kind V2I service of the vehicle interacting with traffic lights that will be offered later this year in select 2017 Audi models like A4 and Q7 starting with Las Vegas. Partnering with Traffic Technology Services (TTS) Audi will provide a time to green feature that will show the time remaining to green in the instrument cluster with future possibilities in using this information around start./stop systems, navigation systems and in the automated module. Visteon is showcasing Phoenix, an automotive grade infotainment app platform with cybersecurity and SDK for rapid app development. Inrix post its acquisition of OpenCar will showcase the combined cloud based connected and contextual platform with driving optimized content. Continental will be showcasing a cloud addition to its infotainment system that acts a digital personal assistant for the driver but also uses the data around to deliver contextual intelligence to the driving experience and enable in rapid deployment of apps and content across models globally for OEMs. Daimler is also expected to showcase a lot of innovation around connected services on its concept vehicle touching on areas like health wellness, etc. Partnerships and Collaborations CES has never been much about announcing partnerships and collaborations of a giant scale. The ones that used to be showcased were minor ones of startups partnering with tier 1 supplier around specific areas like Cybersecurity and so on but this time we are going to witness a few changes to this FCA is expected to showcase its partnership with Waymo on the Pacifica and details around the recently delivered 100 vehicles fitted with Waymo technology. The vehicles that have been tested in Michigan, Arizona and California are the first real collaboration for Waymo (Google) on the OEM side. The company is also reportedly started talks with Honda for a similar partnership. Samsung post its acquisition of Harman is expected to showcase the future of this combined entity and how they are going to play in the automotive and consumer domains. Harman is already reportedly working with Microsoft on building an Echo competitor using Cortana on its luxury speaker lineup. HERE and Mobileye might further elaborate on a collaboration that was just announced last week. This partnership entails HERE using Mobileye’s Roadbook roadway level information, Mobileye getting access to HERE’s open location platform and HERE finally getting access to raw sensor data from vehicles equipped with Mobileye’s REM technology which for now happens to be VW and maybe GM as announced last year at CES. This partnership sounds a true win-win for the automated driving game in creation of highly robust HD maps that are also uptodate and dynamic. Besides the ones listed above, there are other interesting announcements expected from the likes of Faraday Future expected to unveil its first production luxury BEV, one it has been teasing for the last month on racing circuit videos and glimpses of interiors. And interestingly the video from Daimler chairman Dieter Zetsche thanking the employees and staff for a wonderful 2016 features an interesting comment about how electric mobility is now firmly on the sights of the German luxury brands and how the time is right to go ballistic on investments in electric powertrains. Interestingly there is another school of thought that believes that most of the current suite of German auto brands got the BEV strategy wrong and it took one Tesla to pave the way now for three EV startups Lucid Motors, Faraday Future, NextEV, all of whom are trying to do what Tesla managed to do beautifully and aggressively – build a premium brand around BEV’s that have equally if not more performance than ICE engine vehicles. Whatever be the criticism on these startups on their funding or ability to keep up with the commitments and deadlines fact remains that they are trying to build the next generation of electric luxury experience that is far more connected and automated and are very aggressive. Frost & Sullivan will be publishing blogs on a regular basis from the show and we will also follow up the show with a detailed and dynamic takeaways and impact report highlighting all the companies, announcements and what it means to the market. This report will be loaded with images and video interviews and product demonstrations similar to our earlier versions and will be done in two weeks from the event. Here is a link to the summary of the 2016 CES reportà..\K090-01-01-00-00.pdf . Please message me if you want to meet us at the event at cpraveen@frost.com.


  • page 1 of 1

Help Desk

Full list of offices


For more information and general enquiries, contact Frost & Sullivan near you.

North America
tel: +1.877.463.7678

Select a location near you..