New Study Coming Soon: Analysis of the World Enterprise Voice and Unified Messaging Platform Markets
by Mohamed Alaa Saayed 21 Aug 2011
As we are about to wrap up our voice and unified messaging study, we would like to share with the UC&C community some of our main findings that are worth mentioning:
•In 2010, the world voice and unified messaging market generated revenues of approximately USD 897.8 Million, a decrease of 5.86 Million from 2009 aggregate revenues.
• Continuous price reductions, increased bundling of solutions and the de-prioritization of messaging systems in favor of other technologies have been some of the main factors in altering the market.
• While revenue decrease is expected to last at least through the next two years, future moderate growth is still anticipated as unified messaging solutions contribute to a larger portion of the total enterprise voice and unified messaging market revenues.
• In 2010, unified messaging contributed to approximately 60 percent of the total messaging revenue, and is expected to contribute to almost100 percent of the revenue at the end of the forecasted period.
• Unified Messaging (UM) seats shipped continued to increase to 12.72 Million - a 27.3 percent year-over-year growth from 2009 and representing a significant 53 percent of total VM/UM seat shipments.
• For the first time, UM-enabled seat licenses, belonging to mailboxes that do not require any additional license or cost to "become" UM capable, have exceeded the number of Voicemail-only (VM) seat licenses.
• Similarly, UM year-over-year revenue growth was up by almost 10 percent to USD 538.3 Million, and is expected to noticeably increase by a CAGR of 7.1 percent through the forecasted period. Although challenged by multiple factors that are expected to decelerate its overall market growth, UM is still very active segment that offers multiple market opportunities to communications vendors.
• Today, an increasing number of businesses are learning about the productivity benefits associated with unified messaging (UM). As enterprises seek new ways to enable their workforce to be more productive and efficient while performing multiple tasks (either on their desks or on the go), anywhere and anytime access to non-real-time messaging is becoming crucial.
• Besideimprovements in end-user productivity and business outcomes, other drivers that are expected to continue to fuel the market opportunity behind UM include the creation of various value-added messaging features, the inclusion of UM as part of boarder UC bundles, the increasing mobility of the enterprise workforce, and the continuous replacement lifecycle of telephony systems and messaging platforms.
• As part of this analysis, Frost & Sullivan has identified market drivers, restraints, competitive issues, and growth opportunities within the world enterprise voice and unified messaging platform market. Through extensive primary and secondary research, this analysis offers telecommunication providers and messaging vendors an in-depth perspective on the dynamics of a changing market.
• Frost & Sullivan expects that this analysis will provide industry participants with valuable insights to increase their growth and penetration opportunities within the VM/UM marketplace.