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Improving Efficiency by Focusing on the Customer: Asia Pacific 2012 Marketing Priorities Survey Results
- 09 Jul 2012 09:11
- by Holly Lyke Ho Gland
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Marketers continue to be faced with the imperative tofind ways to appeal to specific customer needs, keep costs down, and drive higher ROI. This focus on the customer has marketers reassessing their value propositions and customer segments—to target the “right” audience with an engaging message. However, marketers are expected to take on this task ...
Mitel Business Partner Conference 2012: UC360 and Other Highlights
- 03 Jul 2012 13:44
- by Mohamed Alaa Saayed
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This month I had the pleasure to attend the Mitel 2012 Business Partner Conference in San Diego, California. I not only had the opportunity to get to know a beautiful city, but also to learn about the company´s direction, latest advancement and upcoming goals. Overall, Mitel´s event was very upbeat, with scores of partners carrying the company’s fl...
Second Time Around
- 03 Jul 2012 09:23
- by Katherine Burns
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I once read an article in the Wall Street Journal about how writing the pilot episode of a new series is usually easier than writing the second episode, which can be an excruciating process. Maybe it’s because writers use all their good material in the first attempt, and feel a bit empty for the second go-round. I hope this isn’t the case with me ...
Pursuit of Productivity and Social Selling: 2012 APAC Sales Leadership Priorities Survey Results
- 02 Jul 2012 12:27
- by Holly Lyke Ho Gland
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This year’s survey results indicate sales executives’ 2012 challenges are shaped by their need to increase productivity. Specifically, sales executives need to pinpoint the highest-value sales activities, streamline their sales processes to match, and invest in new tools and practices for team collaboration. The other prominent challenges are enhan...
Visualize This!
- 28 Jun 2012 12:42
- by Jannette Whippy
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Inspiration hits at the strangest times: morning walks with my greyhound, a quiet moment sipping wine, or a busy and hectic day of running errands. It turns out solutions come more easily when I stop thinking about the problem. However, a key component of my ability to visualize solutions is having an understanding of the broader view. Telling som...
Mastering the Social Media Universe
- 22 Jun 2012 11:32
- by Austin Pullmann
- 1 comment
It’s always nice to have your work enjoyed and shared by others. This is a primary reason for getting excited about my job, which is to document best practices executed by companies against a variety of challenges. Recently we created an infographic to tell the story of our research that covers a variety of approaches to leveraging social media e...
Why Computing Systems Matter to Serving the Empowered Consumer
- 22 Jun 2012 08:53
- by Brian Cotton
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The blogpost below was first published on 18 June 2012 on the IBM website at http://tiny.cc/e0p3fw. Today’s consumer is empowered like never before. The continued spread of mobile communications and the rapid rise of social media have become important parts of the buying process. Consumers are relying more on their social networks than on retail...
Managing Resources and Idea Generation: 2012 Asia Pacific R&D Priorities Survey Results
- 21 Jun 2012 13:42
- by Holly Lyke Ho Gland
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The survey reveals that R&D executives in Asia Pacific are focused on challenges surrounding two topics: (1) managing the product portfolio and (2) integrating inputs from an array of sources outside of R&D. In regards to the first topic, R&D executives are struggling to generate an accurate technology map—that outlines customer needs, the current ...
Emerging Sri Lanka with a renewed focus on SAARC
- 18 Jun 2012 06:18
- by Vivek Malhotra
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The South Asian markets are of considerable importance within the context of global markets, as they are seen as fast and emerging markets, with vast growth opportunities. Inspite of the economic downturn in most economies, SAARC economies grew, way above the global average growth rate of 4 percent, at an average growth rate of 6 percent in 2011 an...
Better Communication, Better Business
- 12 Jun 2012 08:09
- by Holly Lyke Ho Gland
- 1 comment
One of my roles in my household is mediator between my son and husband. Like many a father and son, they are so much alike that sparks fly on a fairly regular basis. Not surprisingly, nine times out ten, their frustrations stem from a lack of communication. Needless to say, pointing this out results in an emphatic eye roll from my son and gruff sig...
[VIDEO] Salesforce to Acquire Buddy Media
- 01 Jun 2012 15:34
- by Jake Wengroff
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Some thoughts on what this acquisition will mean for enterprise software and social business. ...
Enterprise Cloud: Respect their Privacy
- 01 Jun 2012 07:05
- by Bisakha Praharaj
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The typical cloud triad- IaaS, PaaS and SaaS can be served in various settings such as public, private, hybrid and community. While creating a database of cloud deployments in the Indian region, one cannot help but notice the preference large companies have towards creating private clouds. Ranging from verticals such as BFSI, IT/ITeS perceived as e...
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