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Customer-Centric Shortfall: 2012 Global Sales Leadership Priorities Survey
- 05 Apr 2012 13:20
- by Jessica Jeffcoat
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By Jessica Jeffcoat, Research Analyst, and Holly Lyke-Ho-Gland, Research Lead, Growth Team Membership™ (GTM) Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2012 survey of sales executives globally. The executives were asked to identify their most pressing challenges for 2012. GTM will focus its best practices research to a...
The Staying Power of the BYOD Movement
- 04 Apr 2012 09:39
- by Cynthia Welch
- 1 comment
The BYOD (Bring Your Own Device) trend has been on analysts’ radar for several years. However, it’s only recently that corporations have noticed the impact this trend has on their business and employees. BYOD remains a hot topic in part because the consumerization of IT means that employees move faster than their companies; and partially because th...
Social Analytics: Why the Calculus Teacher Is Now Your Guidance Counselor
- 03 Apr 2012 13:55
- by Jake Wengroff
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The blogpost below was first published on April 2, 2012 on Social Media Today.==================================== In an interesting development I learned last week, social data and analytics providers are becoming agencies – advising and consulting with brands on strategy based on the very data they collect. So much for selling data. ‘We don’t ...
Mobile Advertising - Emergence of Mobile Private Exchanges
- 02 Apr 2012 12:35
- by Vikrant Gandhi
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In my previous blog, we talked about the history of mobile advertising, and how simple banner ads served on WAP phones gave way to rich media advertising served within mobile Internet, application and video environments in mobile. In this piece, I wanted to talk about Private Mobile Ad Exchanges(Private Exchanges), which are likely to become extrem...
Enterprise Connect 2012 Revisited
- 30 Mar 2012 13:09
- by Rob Arnold
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Now that Enterprise Connect has come and gone, I’m comparing notes with other attendees and fielding inquiries from colleagues and clients alike about my thoughts on the UC market’s biggest showcase event. A couple of years ago, the then-called VoiceCon event was aptly renamed Enterprise Connect as it became obvious that the enterprise communica...
Consumer-Grade Stops Being a Bad Word for the Enterprise
- 29 Mar 2012 12:50
- by Michael Brandenburg
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In a recent conversation with Alcatel-Lucent about their new OpenTouch Conversation app for the iPad, a simple comment was made in passing that has stuck with me for the last several days. The suggestion was made that the iPad was the right platform for their application, providing a “consumer-quality user experience, rather than the typical enterp...
Tablet Retrospective
- 19 Mar 2012 12:48
- by Francisco Rizzo
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Last Friday the iPad 3 was made commercially available to the world and it is incredible to think that just 24 months ago the original iPad first appeared. One could say that the tablet gold rush is a contemporary phenomenon; however, the tablet—as we know it today—is the result of countless prototypes and commercial blunders of more primitive tech...
How to revitalize your demand management process
- 19 Mar 2012 10:30
- by Austin Pullmann
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It’s the rare B2B marketer who hasn’t had to listen to sales reps complain about the quality of leads being provided. And sales forces tend to be underwhelmed by the volume of leads too. So what to do? Ramping up demand generation efforts makes little sense if the lead management process (i.e., what happens to it when it comes in the door) is funda...
The Implementation Deficit: 2012 Corporate Strategy Priorities Survey Results
- 19 Mar 2012 09:49
- by Holly Lyke Ho Gland
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Strategists continue to struggle with many of the perennial issues they identified in the 2011 survey—developing effective implementation plans and aligning corporate and financial objectives. In regards to implementation, the focus is on developing an effective procedure for execution that includes standardized metrics and milestones. Companies ne...
Mobile Advertising – The Journey from Banners to Rich Media
- 15 Mar 2012 22:38
- by Vikrant Gandhi
- 0 comments (Add comment)
With the recent $321 million acquisition of Amobee by SingTel, mobile advertising has one again been in the news. Let’s explore the history a bit to understand how mobile advertising became a multi-billion dollar opportunity (and valuations of mobile advertising companies increased so dramatically). Frost & Sullivan has tracked the Global mobile ad...
Avaya Buys Radvision - Dives Head-first into the Videoconferencing Market
- 15 Mar 2012 08:34
- by Roopam Jain
- 0 comments (Add comment)
Avaya-Radvision acquisition rumors have been flying for months so it was barely a surprise when Avaya finally pulled the trigger and announced this morning that it is buying Radvision for $230 million. Avaya is paying about three times Radvision’s annual sales of $78 million in 2011. We see this as a technology acquisition that was a long time in t...
Dell's Acquisition of SonicWALL Foreshadows the Security Industry's Fate
- 13 Mar 2012 17:10
- by Chris Rodriguez
- 0 comments (Add comment)
“Dude, you’re getting a SonicWALL!” On Tuesday, March 13, 2012, Dell announced its plan to acquire a leading vendor in the Unified Threat Management (UTM) market, SonicWALL. This will allow Dell to rapidly advance its security portfolio with the addition of next generation firewall, intrusion prevention (IPS) capabilities, SSL VPN, gateway anti-vi...
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