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IBM all set to Plunder the Realm of Digital Marketing with the Silverpop acquisition

A big fish swallows yet another marketing automation platform. This fish is big, blue and very hungry. IBM recently announced an agreement to acquire Silverpop, leading software as a service (SaaS) platform for marketing automation. Marketing automation in the cloud is a hot investment area this year and IBM is ready to set foot on the battlefield ...

Siemens joins hands with Intel's McAfee to service industrial cyber-security market

Following up earlier post, where the industry saw the acquisition of Industrial Defender by Lockheed Martin, this announcement comes as a 'no-brainer'. As the cyber-security for critical infrastructure (CI) market starts seeing more growth and adoption, solution providers are aggressively looking to position themselves in order to effectively capit...

Raising Awareness about Energy Management Services

By Farah Saeed, Principal Consultant As the summer months approach, concerns about peak power load begin to set in for most utility companies Preparations for the worst case scenario are planned for all year long, but, as always, extra attention is required during the summertime due to high energy demand. To avoid running peak power generators, m...

Citrix Gets on the Freemium Bandwagon - Launches Free Version of GoToMeeting

Citrix has launched a free scaled back version of its online meeting service, GoToMeeting, called GoToMeeting Free. This follows the launch of GoToMeeting Essentials in Q4 2013, which is a lower priced version of GoToMeeting allowing 6 participants to join a meeting at $19/month. Freemium services have become an established business model in the f...

The New IT-as-a-Service Model: Do You Know How to Transform?

There is a lot of talk these days about the “transformation” of IT. Vendors, service providers and even analysts describe in glowing terms the “new IT”: service-oriented, agile, aligned with business goals and in-tune with the needs of internal and external constituents. Part Jeeves, part MacGyver, part Dad: the new IT is solicitous, resourceful, a...

Choosing the Right SDDC Partner

For the past several weeks, we’ve been telling you about the benefits of an SDDC data center, and even given you some food for thought about what you need to do within your organization before you make the leap to implement SDDC technologies into your IT environment. But what about when it comes down to choosing a provider? SDDC is a nascent model ...

Enterprise Mobile Applications - Reputation is Everything!

Introduction to Mobile Application Reputation Services   Frost & Sullivan research confirms that the North American Enterprise Mobility market is on a growth trajectory. The number of organizations that consider mobility as a key business enabler continues to increase rapidly. However, managing the device is only the first step – it is equally im...

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