Event Calendar - GIL Workshops

Do you work in a role where you are part of developing strategic plans or have to execute them? If so, this workshop offers a great opportunity to develop your strategic thinking and planning options, working with a group of peers, undertaking case study analysis and other practical exercises to generate powerful learning in a lively atmosphere.

Have you ever had a conflict with someone and wished afterwards that you could have handled it better? Conflict comes about from differences - in needs, values and motivations. Sometimes through these differences we complement each other but sometimes we will conflict. Conflict is not a problem in itself - it is what we do with it that counts. Conflict management builds stronger and more cohesive organisations and more rewarding relationships, enabling personal differences to be bypassed and new possibilities to be opened up.

This intensive workshop will help you better understand the dynamics of designing and managing an effective channel marketing programme.

Value Based Selling (VBS) has been defined as an approach to selling that attempts to quantify to a customer the economic value, or monetary worth, of your product or services performance advantages versus competing products.

During this highly interactive two-day program, participants will learn how to adapt the unique pricing practices introduced in the program to their companies’ specific products. Techniques will be introduced in the class to identify and examine a company’s products current competitive and price positions. Strategies and tactics for various competitive product positions will be thoroughly examined. Participants will review an array of proven tactics to select the most appropriate tactics to enhance the attendees’ products current competitive and price positions.

Introducing new products to customers, channels, partners and internal stakeholders is a key activity for product and product marketing managers. Unfortunately this vital activity is often left to the last minute and executed poorly wasting business opportunities, delaying the take up of new products and, occasionally, causing good products to fail. In a recent survey conducted by Frost and Sullivan launching new products was rated as the most important challenge facing product managers.