Information & Communication Technologies


Watermarking Solutions: A Content Owner’s Shield from Piracy

Published: 26 Sep 2017

By Swetha R K, Senior Research Analyst and  Vidya S Nath, Senior Research Director

Content Piracy is omnipresent today and has been a major competitor to the media and entertainment industry, taking up a major share of their revenue pie. Encryption based technologies such as CAS, DRM help in securing content distribution over traditional modes but become insufficient with the growth in online video consumption and mounting prevalence of pre-distribution and post-decryption content thefts, thus making content owners apprehensive about selling their licenses.  Watermarking solutions give powers to the content owner to not only ensure secure distribution but also to track and catch hold of fraudsters. This whitepaper discusses the significance of watermarking solutions for content owners, Pay TV operators and OTT service providers. It also highlights the importance of securing content at the CDN edge and the pros and cons of different types of watermarking solutions available in the industry for the same.

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