Unpacking the Vibrant Mobile Hybrid Segment in South Africa

Facing the challenge of increasing market competition and declining average revenue per user (ARPU), mobile operators have developed strategies, offering innovative products and services and pricing structure to achieve revenue growth. Moreover, with the expansion of the middle and upper-middle classes, in conjunction with the impact of the global recession climate, more subscribers are migrating to the hybrid segment to seek for value-for-money service and product.