The Use of Social Media Analytics in the Mobile Communications Industry
The study looks at how mobile network operators are monitoring social media and they use that data for marketing and brand awareness purposes. The research looks at the ecosystem around social media analytics providers and their offer and it fits mobile network operators' needs. Finally, the study explores how social media data could be integrated with other type of data (CDR) combining different analytics tools.
1. The Use of Social Media Analytics in the Mobile Communications Industry