Analysis of the Localisation Opportunities within South African Mobile Value-Added Content Services
Facing the increasing challenge of mature mobile voice services, network operators are seeking new sources of revenue to retain customers. Mobile value-added services (VAS) have been an effective tool to drive data service revenue in South Africa. Services designed with culturally relevant contents and being practical are key value propositions in the VAS market to entice the demand for data services.
Click headings to expand and collapse
Published: 20 Jun 2012
Tools
Features of this research
Help Desk
For more information and general enquiries, contact Frost & Sullivan near you.
Select a location near you..