Customer Experience Management: Let's Go to the Video
This Stratecast SPIE report will focus on the area of CEM that plays the lead role in providing that outside-in user perspective on what users are experiencing; discuss why a specialized approach to video is necessary; and explore ways to give communications service providers (CSPs) monetary incentives—beyond merely the fear of churn—to deliver a better video experience.
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Published: 28 Oct 2011
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