2011 Australian Mobile Communications Market Outlook

The Australian telecommunications market is a typically mature market in a developed country. The mobile communications market in Australia, following other developed economies, is continuing to see a further shift in focus from voice to more data-orientated services, and this is driven by increasing smartphone adoption and faster networks. Meanwhile, competition among mobile operators is set to further intensify, resulting in lower mobile call charges for customers. This research service outlook provides a market overview; analyzes the market’s external challenges, drivers and restraints of the market; and offers the market forecast and trends.