Information & Communication Technologies

Collaborating Socially to Enhance the Customer Experience

Social Customer Collaboration can Reduce Costs and Improve Customer Loyalty
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Published: 22 Aug 2013

Social customer collaboration sites create and foster external and/or internal user communities that enable the resolution of customers’ issues, from finding information to resolving problems, and help build customer loyalty. In the process, they enable companies to rapidly identify and capitalize on business opportunities and market trends.



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