Information & Communication Technologies

Analyzing Customers' Social Voices

Companies are Turning to Social Media Analytics to Gain Customer Insights
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Published: 18 Nov 2013

Social media contains information and insights that help companies identify issues, threats, trends, sales opportunities, and influential buyers. It provides knowledge about customers, partners, competitors, and employees, and it helps deepen customer and staff relationships. Social media analytics has emerged as a powerful tool to measure social-site traffic, but more importantly to obtain meaningful, actionable, and timely insights.

      Analysis of Social Media Analytics


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