Information & Communication Technologies

From Mass Marketing to Social Marketing

Social Media Marketing is Evolving to Become a Unique and an Essential Mainstream Marketing Method
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Published: 17 Mar 2014

Companies have been expanding their marketing strategies from mass marketing to targeted marketing in order to increase response rates and sales. But with customers now in control of their corporate relationships, companies realize that they also have to engage with their clients on a customized basis—and forward-thinking organizations are doing this by taking full advantage of social media. Social media has emerged as an ideal marketing channel, and it is beginning to help businesses transform their unidirectional marketing approach to a bidirectional customer engagement model.



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