Information & Communication Technologies

Ensuring an Excellent Omnichannel Retail Experience

Meeting Customers’ Needs, Mobility, Integrating People, Process, Technologies Key
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Published: 1 Jun 2016

Today’s customers are not just going online or into stores to shop. They are going omnichannel: ordering online and picking up in-store, as well as having items delivered to their stores. They also are “showrooming” and “webrooming” on their mobile devices. While the retail industry has talked about providing excellent omnichannel customer experiences few retailers have executed well, with many others still on that journey.



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