Information & Communication Technologies


ICT Applications Powering Disruptions in the Media and Advertising Industry - IT, Computing and Communications TOE

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Published: 16 Dec 2016

Changes in the way media has been consumed in the past few years creates both challenges and opportunities for traditional media and advertising companies. New digital technologies are disrupting existing business models and offer opportunities, which traditional enterprises are only beginning to acknowledge. This TOE provides a snapshot of the key information and communication technology applications that are powering disruptions in the media and advertising industry globally. ITCC TechVision Opportunity Engine (TOE)’s mission is to investigate emerging wireless communication and computing technology areas including 3G, 4G, Wi-Fi, Bluetooth, Big Data, cloud computing, augmented reality, virtual reality, artificial intelligence, virtualization and the Internet of Things and their new applications; unearth new products and service offerings; highlight trends in the wireless networking, data management and computing spaces; provide updates on technology funding; evaluate intellectual property; follow technology transfer and solution deployment/integration; track development of standards and software; and report on legislative and policy issues and many more. The Information & Communication Technology cluster provides global industry analysis, technology competitive analysis, and insights into game-changing technologies in the wireless communication and computing space. Innovations in ICT have deeply permeated various applications and markets. These innovations have profound impact on a range of business functions for computing, communications, business intelligence, data processing, information security, workflow automation, quality of service (QoS) measurements, simulations, customer relationship management, knowledge management functions and many more. Our global teams of industry experts continuously monitor technology areas such as big data, cloud computing, communication services, mobile and wireless communication space, IT applications & services, network security, and unified communications markets. In addition, we also closely look at vertical markets and connected industries to provide a holistic view of the ICT Industry. Keywords: Media technologies, TV analytics, audience discovery management, automated reporting, intelligent TV, automatic content recognition, text analytics, natural language generation, cloud computing, Big Data, machine learning

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