Information & Communication Technologies


Analysis of the Global Enterprise Social Networking Market

Increasing Awareness and Improving Value Propositions are Driving Adoption
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Published: 13 Jan 2014

Adoption of enterprise social networking is not as nascent as many casual observers of the market would perceive. Adoption is already widespread, with market share highly concentrated among the top five providers. To the benefit of enterprise customers, providers are adding value to their solutions in order to compete better, including bundling and integration with business software and infrastructure, deployment options, customization capabilities, low-cost or free subscriptions, high-touch service support, and depth of features. As more value is added, enterprise social networking is ever-more capable of truly transforming how collaboration takes place within business work flows.

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