Information & Communication Technologies


The Impact of Social Media on Internal Communications in the Corporate Environment

Uncovering Use Prevalence and Methods of Organizational Use
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Published: 23 May 2014

The primary aim of this research is to gauge the use trends of social networking within a business context, specifically related to internal communications. The study covers drivers for social media use, prevalence of engagement, and management tool use as well as factors used to determine social media. About 60% of companies use social media for internal communications, either in combination with external use or for internal use only. For internal social networking users, the top benefits of using social media within the organization are the ability to obtain low-cost exposure for the company and to receive customer feedback quickly. The largest proportion has already fully implemented a company policy for social media use.

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