Advances in Video Processing (Technical Insights)

Video Processing Industry to Forge Ahead with Innovation and Growing Demand for Premium Online Videos

The video processing industry is slowly gaining pace with respect to each domain it caters to. Researchers as well as industry participants have been making advances in digital media and researchers are trying to set a new benchmark for the future. Internet streaming and live broadcasting are now taking over traditional broadcasting methods, which include the television. The introduction of broadband has encouraged the industry participants to broadcast videos across the Internet. Portals such as Google and Yahoo, which previously did not venture into online videos, have become front-runners in the streaming industry over the last few years. Web sites including YouTube and Metacafe have taken the world by surprise by providing high-quality videos online.

Several emerging companies are trying to provide high-quality videos for uninterrupted global coverage using various new technologies. "Advances in video processing could help in developing better video quality at cheaper rates," say the analysts of this research service. "Effective use of video processing on various application sectors could enable a single unified standard of video encoding technologies." Video streaming is already a part and parcel of handheld devices such as iPods and mobile phones. Over the next few years, video processing is expected to play a vital role in developing a completely new range of technically equipped devices, which include integrating many technologies into one single device.

Technological Breakthroughs Cause Ripples across the Video Processing Industry

Rapid technological advancements and the advent of Internet streaming are revolutionizing the video processing industry. "The need for low-bit rate high-quality streaming as well as enhanced playback features is vital for video processing and industries must deliver them at a low cost," note the analysts. "Companies are trying to develop good-quality videos at various connection speeds for different domains across various networks to cater to the large number of end users."

Meanwhile, this has not stopped the television industry from losing its position. TV viewing is improving by the day with the arrival of digital video recorders (DVRs), direct to home (DTH), and set top boxes. An interactive platform, combined with features such as video on demand (VOD), has helped this industry compete stiffly with the streaming media. Both digital video broadcasting as well as Internet streaming are simultaneously penetrating the market and one of these is likely to dominate the market very soon.