Mobile VAS in Emerging Markets
This study provides comprehensive insights into the emerging mobile communications markets of India and Egypt, to evaluate key opportunities in the mobile VAS market. Key trends in the market and their impact are discussed. It gives detailed inputs on parameters such as VAS subscribers and penetration, VAS revenue, data ARPU, and their growth trajectory until 2017. A comprehensive evaluation of VAS segments such as infotainment, m-Commerce, and VAS platforms such as SMS, RBT, IVR, video, and USSD is also provided. The study also gives insights on business models, revenue sharing models, and competitive environments in the markets.
Published: 17 Aug 2012
- Executive Summary
- Market Overview
- India
- Mobile Communication Market Analysis
- External Challenges: Drivers and Restraints
- Forecasts and Trends
- Analysis of Mobile VAS Market Segments
- Popular Content
- Mobile Applications Market
- Distribution Channel
- Revenue Share Model
- Market Share and Competitive Analysis
- PESTLE Analysis
- Egypt
- Mobile Communication Market Analysis
- External Challenges: Drivers and Restraints
- Forecasts and Trends
- Analysis of Mobile VAS Market Segments
- Analysis of Mobile VAS Platforms
- Popular Content and Applications
- Distribution Channel
- Revenue Sharing Model
- Market Potential Analysis
- Market Share and Competitive Analysis
- PESTLE Analysis
- The Last Word
- Appendix
Features of this Research
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