2011 United States Corporate Use of Social Media

This study’s research objective was to gauge the usage trends of social media within a business context in the U.S. companies. The data was collected in May 2011, using web-based survey. The sample consisted of 2,006 users of social media technologies. Social media has already solidified its position in the business environment. Nearly 80 percent personally use social media for professional purposes. Facebook dominates for professional use, by personnel at all levels within companies. Half of companies claim to be fairly or well along in their social media use and development. Overall, the future is expected to be bright for social media within U.S. organizations.

Published: 7 Dec 2011