Information & Communication Technologies


Global Videoconferencing and Telepresence Endpoints Market

The videoconferencing market is fast approaching an inflection point driven by high quality and low-cost solutions combined with an escalating need for rich collaboration. Improved user experiences and expanded use cases are driving adoption. Growing adoption of mobile and desktop video will transform the market landscape and expand the total addressable market. Integration of video into UC clients and social media are providing additional touch points and feeding into the growth of video everywhere. With extensive primary and secondary research, this analysis provides videoconferencing providers and their partners with a detailed analysis of the current and changing dynamics in the fast evolving videoconferencing marketplace.
Published: 27 Apr 2012

This Frost & Sullivan research service titled Global Videoconferencing and Telepresence Endpoints Market provides market challenges, drivers, restraints, competitive landscape, and growth opportunities within the videoconferencing endpoints market. With extensive primary and secondary research, this analysis provides vendors with a detailed insight into the dynamics of the fast-evolving videoconferencing and telepresence endpoints space. In this research, Frost & Sullivan examines the following markets: room systems (single-codec room systems, multi-codec immersive systems) and executive desktop systems.

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Market Overview

Rapid Growth of Mobile and Desktop video Widens the User Base of Videoconferencing and Telepresence Endpoints

The Impending Shift to Software-centric Solutions Threaten Established Business Models

2011 was the ‘year of video’ as adoption surged and end-user perception of video conferencing changed from a ‘nice-to-have’ to a ‘must have’ communications tool. While Western Europe and North America continue to account for the biggest share of the unit shipment and revenue pie, the developing economies of China, India, Brazil, and Eastern Europe are presenting significant business opportunities in the global videoconferencing and telepresence endpoints market. The ability to offer an enhanced communications experience and improved productivity while delivering travel cost savings are the top drivers for videoconferencing adoption The market is also invigorated by demographic factors, employees’ desire for a better work-life balance, favorable environmental impact, and a growing trend among users preferring richer forms of communications. “Emerging prospects in mobile and desktop video as well as integration with Unified Communication solutions will lead to mainstream adoption in the future,” says the analyst of this research.

Mobility and consumerization are the two biggest themes of 2012. Vendors are getting ready for the post-PC era, where users will increasingly rely on a single, connected, mobile device for all of their communication needs. The impending shift to software-based architectures coupled with the impact of mobility will open up new growth opportunities, while simultaneously posing strategic risks to established business models. The pressure to lower prices and the emergence of newer form factors such as enterprise tablets and desktop soft clients will lead to commoditization and pricing pressures, resulting in a more subdued but healthy revenue growth. Beyond travel savings, videoconferencing’s ROI value propositions are soft. Users are also faced with interoperability issues and challenges in business to business (B2B) communications.

“Evidently, the videoconferencing market is fast approaching an inflection point driven by high quality and low-cost solutions, combined with an escalating need for rich collaboration,” notes the analyst. “End users realize that there is considerable potential for business transformation using multi-tenant cloud-based video services.” The emergence of public clouds and managed services offer several options to new users of videoconferencing. Improved features and capabilities have expanded videoconferencing’s application. For example, high definition resolution vastly improves the appeal of videoconferencing in applications like healthcare, remote troubleshooting of mechanical problems in the field, and distance learning. With improved clarity, videoconferencing is seeing wider adoption in its traditional verticals and is gaining traction in sectors where standard definition is inadequate.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

Room systems

  • Single-codec room systems
  • Multi-codec immersive systems

Executive desktop systems

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