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Mastering the Social Media Universe

It’s always nice to have your work enjoyed and shared by others.  This is a primary reason for getting excited about my job, which is to document best practices executed by companies against a variety of challenges.  Recently we created an infographic to tell the story of our research that covers a variety of approaches to leveraging social media e...

Managing Resources and Idea Generation: 2012 Asia Pacific R&D Priorities Survey Results

The survey reveals that R&D executives in Asia Pacific are focused on challenges surrounding two topics: (1) managing the product portfolio and (2) integrating inputs from an array of sources outside of R&D. In regards to the first topic, R&D executives are struggling to generate an accurate technology map—that outlines customer needs, the current ...

Better Communication, Better Business

One of my roles in my household is mediator between my son and husband. Like many a father and son, they are so much alike that sparks fly on a fairly regular basis. Not surprisingly, nine times out ten, their frustrations stem from a lack of communication. Needless to say, pointing this out results in an emphatic eye roll from my son and gruff sig...

A First Time for Everything

Well, it’s my first blog. Not just my first one for Frost & Sullivan – my first blog ever. As a professional writer, and professional communicator, I guess this means I’m somewhat old-fashioned. I’d rather write something longhand than type it, and I wish we’d all put the Postal Service back in business by sending each other some letters. (Remember...

2012 European R&D/Innovation and Product Development Priorities Survey: Open Innovation for Idea Generation

Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2012 survey of R&D/innovation and product development executives throughout Europe. The executives were asked to identify their most pressing challenges for 2012. The survey reveals that R&D executives continue to struggle with doing effective portfolio planning and leveraging...

Feedback: The Good, The Bad, and The Irrelevant

As an in-house designer who works alone, I require constant feedback. It’s the only way to know if I am on the right track. Recently, I had an epiphany: I have ignored my best design resource available, my fellow designer. I could have kicked myself for the oversight. I was working on a poster that was just not fitting together well. I ignored my f...

Strife for Superiority among Smartphone Displays

                          Strife for Superiority among Smartphone Displays By Nupur Sinha, Frost & Sullivan Research Analyst, Electronics Practice                     The smartphone market has heated up and Apple and Samsung remain the front runners. The players in the smartphone markets are doing their best to lure the customers with superior ...

What's the best email subject line you've ever seen?

Or rather, what is an example of a subject line you simply could not resist opening? I can think of a few – “How you can do what xx did”, or “Does this version work for you?”. Sometimes no subject line is the most effective of all. The airlines could stand to improve at this. I’m subscribed to perhaps every domestic airline’s email list, and the e...

2012 Global R&D/Innovation and Product Development Priorities Survey: Pursuing Emerging Innovation

Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2012 survey of R&D/innovation and product development executives globally. The executives were asked to identify their most pressing challenges for 2012. GTM will focus its best practices research to address the prominent issues identified in the survey. This year’s survey ind...

2012 Americas R&D/Innovation and Product Development Priorities Survey: From Portfolio Management to Open Innovation

Frost & Sullivan’s Growth Team Membership™ (GTM) recently completed its 2012 survey of R&D/Innovation and product development executives in North and South America. The executives were asked to identify their most pressing challenges for 2012. GTM will focus its best practices research to address the prominent issues identified in the survey. Acco...

Sales and Marketing Collaboration

The Growth Team Membership™ (GTM) program recently surveyed marketing executives to identify their principal challenges for 2012. The survey found that marketers struggle to (1) cultivate a differentiated value proposition that resonates with clients, and (2) ensure Sales adopts the appropriate messaging and materials. Survey respondents indicate ...

How to revitalize your demand management process

It’s the rare B2B marketer who hasn’t had to listen to sales reps complain about the quality of leads being provided. And sales forces tend to be underwhelmed by the volume of leads too. So what to do? Ramping up demand generation efforts makes little sense if the lead management process (i.e., what happens to it when it comes in the door) is funda...

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