Measurement & Instrumentation


The Evolving Online Retail Channel in Consumer Electronics in India

Published: 21 Jul 2017

India has been going through a phase of digital revolution during last five years which is transforming the consumer shopping experience at a different level. The evolving consumer preferences, rising disposable incomes, increasing smartphone usage and extensive exposure to digital media are significantly impacting the Indian retail market dynamics. It is expected that e-commerce in India will surpass INR 2,000 billion by 2025, mainly driven by categories such as apparel and consumer electronics.

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