Measurement & Instrumentation

Connected Retail and the Case for Radio-frequency Identification (RFID)

Despite the Plethora of Opportunities, a 360 Degree Value Proposition will be Crucial for Market Success
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Published: 30 Jun 2016

The objective of this study is to understand the opportunity for Radio-frequency Identification (RFID) in connected retail. RFID has traditionally been focused on the back-end applications; however, this is about to change as retail transitions from traditional and online business models to that of connected retail. Emerging applications covered in this study include dynamic merchandizing, location-based marketing, and augmented reality. The study analyses the best practices implemented globally, and aims to understand the impact in Asia-Pacific. The study also introduces the concept of retailing metrics, and showcases the evolution of metrics, which will have an impact on the RFID market.



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