iPad's First Month
Although the numbers aren't relatively as high as iPhone's were when it came on the scene (factoring in the fact that there is already a very rich development ecosystem for the iPhone OS, unlike there was when iPhone's app store first launched), the iPad has had a successful first month. In comparing the numbers to the iPhone, a couple of items really stuck out to me:
- The books category share is much lower on the iPad than the iPhone. This is opposite of what I would have expected considering the design and touted application of the iPad as a highly versatile electronic reader. Books makes up 15.2% share on the iPhone, and only 6.2% on the iPad.
- The games category is nearly half of all iPad applications - 45.8% to be exact. On the iPhone, the same category is 28.6%. I would expect this to be slightly higher due to the larger screen on the iPad, which allows the ability to create more advanced games with HD graphics. However, due to the price tag of the iPad, I would expect more of the customer base to date would be looking to the iPad as more of a productivity and web use item as opposed to a gaming device. I expect this number will reduce in the coming months.
Attached are some charts that show the progress of the iPad app store in its first month.