Mobile VAS in Emerging Markets

This study provides comprehensive insights into the emerging mobile communications markets of India and Egypt, to evaluate key opportunities in the mobile VAS market. Key trends in the market and their impact are discussed. It gives detailed inputs on parameters such as VAS subscribers and penetration, VAS revenue, data ARPU, and their growth trajectory until 2017. A comprehensive evaluation of VAS segments such as infotainment, m-Commerce, and VAS platforms such as SMS, RBT, IVR, video, and USSD is also provided. The study also gives insights on business models, revenue sharing models, and competitive environments in the markets.