Latest posts
Revisiting video encoding and transcoding- with cloud
- 04 Jan 2018 15:43
- by Vidya Subramanian Nath
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One of the solution markets that I have been tracking for years is video encoding and transcoding. Highly disrupted by trends such as the shift from hardware to software-based solutions and SaaS-based models, video compression has become a commodity. Yet, it is an essential piece of the video delivery ecosystem that continues to keep several media...
4 possible reasons why SD-WAN adoption is still low in APAC?
- 03 Dec 2017 06:01
- by Ajay Sunder
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SD-WAN has been in the news in the last few quarters .In simplified terms, an SD-WAN enables cost-efficient use of public Internet and private networks. An enterprise CIO can now configure a mix of network services easily e.g, a mix of inexpensive Internet links to achieve high-speed bandwidth for non-critical applications, while continuing to use ...
2016 SLM Study Finds Shifts in Paradigm from Anti-Piracy Towards Comprehensive Monetization
- 21 Apr 2016 17:36
- by Avni Rambhia
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Our most recent analysis of the software licensing and monetization market shows that some core value propositions endure even as the technology and its applications undergo significant evolution and change. Software licensing solutions were originally created with the goals of preventing piracy and protecting revenue of software products. While an...
DRM: Literally and Figuratively the Key to Unlocking OTT Video Profitability
- 08 Apr 2016 22:10
- by Avni Rambhia
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OTT is redefining entertainment, and OTT profitability is on many executive minds as we lead up to NAB this year. There are many trends and buzzwords in play – cloud, personalization, content monetization, software-defined workflows, UltraHD… and the quest to become the next Netflix or MLBAM. Underlying all these individual technologies and trends,...
Impossible Questions that the New HEVC Advance License Terms Require to be Answered
- 23 Jul 2015 17:30
- by Avni Rambhia
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HEVC Advance recently released its proposed licensing terms for HEVC compression technology. While the terms are intended to be fair, reasonable and transparent, they are actually going to be extremely difficult for many companies to honor. This is because they make assumptions on content businesses that may have been true in the days of regimented...
Security Concerns in an IP-connected Environment
- 20 May 2015 18:34
- by Avni Rambhia
- 0 comments (Add comment)
Content protection has always been a top-of-mind priority for content companies. To date, the most protection energy has been focused on the end-user side, in terms of digital rights management (DRM), copy-protection and traitor-tracing. As workflows become digitized, however, and as speed and collaborative agility become critical competitive diffe...
Mural Proves the Value of Support Interaction Optimization (SIO)
- 23 Apr 2015 11:59
- by Brendan Read
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As pointed out by Frost & Sullivan Principal Analyst Nancy Jamison in her blog, support interaction optimization (SIO) is a new and powerful tool that helps companies improve their customer experience, lower costs, and measure the results. Case in point is Mural, a Portland, Oregon-based professional services company that specializes in cloud IT sa...
Reliance's majority stake in Network18 - green for India M&E industry, but challenges abound
- 30 May 2014 03:08
- by Vidya Subramanian Nath
- 1 comment
Reliance's acquisition of Network18 is big on money, but blurry on value of growth of the brand and content. It undoubtedly is a sweep stroke for access to a variety of content as Network18 has 24 channel properties at national and regional level, a number of movie titles, and distribution rights to a fairly large bouquet. However, content is fast ...
IBM all set to Plunder the Realm of Digital Marketing with the Silverpop acquisition
- 11 Apr 2014 12:51
- by Hiral Jasani
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A big fish swallows yet another marketing automation platform. This fish is big, blue and very hungry. IBM recently announced an agreement to acquire Silverpop, leading software as a service (SaaS) platform for marketing automation. Marketing automation in the cloud is a hot investment area this year and IBM is ready to set foot on the battlefield ...
Audio Regains First Class Citizen Status in Digital Media Experiences
- 02 Mar 2014 03:40
- by Avni Rambhia
- 0 comments (Add comment)
In the early days of online video communication and online video delivery, audio was a critical component of the overall quality of experience. When audio is smooth and clear, it can compensate for jitters or glitches in video. On the other hand, loss of synchronization between audio and video can demolish the quality of experience even if the vide...
Learn How the Cloud is Driving Multi-screen Revenue at Convergence India
- 17 Jan 2014 16:37
- by Vidya Subramanian Nath
- 1 comment
Last year at a conference in Singapore, I predicted that the days of Pay TV services as we know it- Cable/ DTH/ IPTV- will fast disappear. These modes of distribution identified with their respective businesses will become redundant over the next ten years and video services will evolve. Technology will be the catalyst, not the differentiator for t...
MSOs Shouldn't Overlook AVC As They Evaluate Upgrades From MPEG-2 To HEVC
- 29 Aug 2013 12:51
- by Avni Rambhia
- 0 comments (Add comment)
If I had a dime for every time I’ve been asked this question in the last three months, I’d have enough cash to buy a tall latte, and a pastry along with it. And the tax. And the tip. Why is this such an enticing notion, and does the idea actually bear merit? Some history is in order. Back in the nineties as North America transitioned to digital ca...
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