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The CEO Is Your Friend: The C-Suite and Social Media in 2010

The following excerpt appeared in the January 2010 issue of Marketing Watchdog Journal.  For the full article, please click here. The C-Suite to Take a More Hands-On Role in Social Media in 2010 From problem child to child prodigy, social media will clearly be the most watched, discussed and measured portion of the marketing and communications mix...

NFC - Near Future Concerns

Wave a wand and the doors will open.Assuming you have the right software in the wand, enough credit, the wand is a Near Field Communication (NFC) mobile handset and the doors are subway entrance gates.Also, assuming that a commercial system is in place.Far? Possibly. Far fetched? Not quite, with more than a hundred pilot projects conducted across t...


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