Waterproof Cell Phones - Its about time

Liquipel announced at CES that it has a nano-coating that will help make cell phones splash resistent.  We've seent that water damage and physically broken screens are two of the top reasons that phones get returned for warranty replacement. 

The big question to me is, "Why?".  It is virtually impossible to buy a man's watch which is not waterproof to hundreds of meters.  I SCUBA dive and I've never been below 100 feet nevermind 100 meters.  Manufacturers of other devices seem to get it.  Pentax makes an amazing point and shoot camera that is more or less everything proof.

When RIM was the #1 vendor of smart phones and its devices had almost 40 buttons it was clearly difficult to build a device that would keep out water.  Now that touchscreen phones with almost no buttons are becoming the norm, a cell phone should be able to laugh off a few drops of water from a cold beverage, I should be able to answer a call in the shower (although I promise I won't), and if my kid drops the phone in the pool, it should survive a trip to the shallow end. 

Smartphone manufacturers, please get with it, we all want our devices to be water resistant.