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Mobile Video Real Time Bidding - The BrightRoll Approach
- 14 Nov 2012 12:05
- by Vikrant Gandhi
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In previous blogs on Mobile Advertising, Frost & Sullivan has highlighted three distinct business models: 1) The Network Model 2) The Direct Sales Model 3) The Programmatic Model The Programmatic Model is expected to become quite popular in the next 12-18 months and is based on mediation and real-time bidding (RTB) solutions. Med...
Cisco Collaboration Summit: The Highlights
- 26 Oct 2012 15:38
- by Melanie Turek
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I recently attended Cisco’s annual Collaboration Summit for analysts, consultants and partners. A lot of the content was heavy on marketing-speak, and light on new information. The truth is, the UC&C story hasn’t changed much over the past few years; the goal of unifying a quiver of communications capabilities and then delivering them to end users ...
Mobility Partners: North American Businesses Rank Their Options
- 03 Oct 2012 16:14
- by Jeanine Sterling
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As North American companies and organizations increasingly mobilize their business operations, the choice of a mobility partner/provider becomes crucial. This past May, Frost & Sullivan surveyed 300 mobile and wireless purchase decision-makers in the North American business sector (Canada and U.S.-based companies). One section of questions inquired...
Mobile Applications for Employees: The ROI Disconnect
- 24 Sep 2012 15:58
- by Jeanine Sterling
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A strange dynamic continues to present itself in the mobile business software sector. Despite high satisfaction levels on the part of current users and a fairly straightforward ROI story, potential customers blame “unclear ROI benefits” as a major reason for delaying implementation. Is this a marketing failure on the part of vendors and channels? ...
Connected Health: Global Perspectives on Identifying and Establishing Your Markets
- 15 Sep 2012 07:11
- by Daniel Ruppar
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Frost & Sullivan Growth Opportunity Briefings in Asia Pacific (Tokyo, Seoul, Singapore). Covered by the Korean media in Seoul, Korea. Speakers: Daniel Ruppar, Ajay Sunder from Frost & Sullivan giving combined perspectives from our Healthcare and Information/Communication Technologies groups on this important area of cross-industry convergence and h...
Access, Action, and Attitudes: ONC Accelerates Efforts to Engage Consumers and Patients with Health IT
- 14 Sep 2012 15:43
- by Nancy Fabozzi
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The Seventh Annual National Health IT Week, sponsored by the Health Information Management Systems Society (HIMSS), the Institute for e-Health Policy, and the College of Healthcare Information Management Executives (CHIME), took place during the week of September 10, 2012. National Health IT Week features a variety of live and online events hosted ...
Mobile Applications for Business: What's Hot. What's Not.
- 30 Aug 2012 16:45
- by Jeanine Sterling
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In an earlier blog post, we shared survey data that had a full 82% of North American businesses already having at least one mobile application deployed to their employees’ handheld devices. Looking forward over the next twelve months (mid-2012 to mid-2013), 68% of businesses plan to implement one or more additional applications. 9% of the total res...
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