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Developments in Voice and Messaging Services in Asia-Pacific, Forecast to 2023

Published: 14 Nov 2018

Assessing the Viability of Future Voice and Messaging Services Provided by MNO

 OTT players are steadily capturing market share in this industry, leaving little room for MNOs to grow. This is the new paradigm that MNOs need to overcome urgently. Based on growth vectors such as VoLTE, VoWiFi and Application-to-Person (A2P) Messaging, the voice and messaging services market in Asia-Pacific is estimated to grow to US$217 billion by 2023.

As OTT voice and messaging providers become more established in Asia-Pacific, Mobile Network Operators (MNOs) in the region face eroding market share in these segments alongside declining margins. It is no secret that MNOs have been facing pricing pressure in voice & messaging services, largely due to the influx of Over-the-top (OTT) players that offer a wider variety of interactive communication tools at little to no cost. Consumers today are able to make international voice or video calls at virtually no cost via WhatsApp, Skype, or any of the several OTT players that dominate this space.

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