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Movers & Shakers Interview with Chance Richie, Founder and CEO of Mobiliti

Published: 11 Dec 2018

Untold Myths and Realities in the Vehicle Subscription Business

“There is absolute demand for the product. It’s just about figuring out how to make subscription a winner for the dealers, fleet providers, customers, and for people like me who are offering the subscription services.”

By 2025, over 16 million vehicles are likely to be in subscription programs and present an opportunity of almost $100 billion a year. Who will be the target customers? What will result from the jostling between car manufacturers, automotive dealership groups and subscription service providers? What will be the new KPIs in this embryonic market? Chance Richie, founder and CEO of Mobiliti, the Detroit-based vehicle subscription service company, offered insights into the fast evolving vehicle subscription space in a free-wheeling Movers & Shakers interview with Vishwas Shankar, Research Manager of Frost & Sullivan’s BSIG group.

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