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Bridgestone Acquires TomTom Telematics in a Win-Win Deal

Published: 5 Feb 2019

Authored by Sailesh Mohan and Arunprasad Nandakumar

Agreement reflects rising importance of data-driven business models and comprehensive mobility services

Manufacturers and suppliers in the automobile industry are adapting to evolving data-driven business models through investments or acquisitions that instantly strengthen their data related capabilities. This is also part of larger strategic initiatives where companies are looking to reposition themselves as “mobility service providers” and break away from traditional labels of being solely auto manufacturers or tier 1 suppliers. Some of these traditional automakers and suppliers have identified telematics as the go-to solution to address these two major imperatives.

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