MARKET RESEARCH: GROWTH ENVIRONMENT

Frost & Sullivan’s research has shown the primary external challenge for the Market Research professional is in an ever-growing competitive environment and changes in customer buying behavior. These professionals look to profit from reassessing their customers' needs and identifying opportunities in untapped global markets with new products and services.

Market Research is focused on expanding its capabilities to identify stakeholders’ needs and provide consultative insights to support strategic decision-making. Additionally, Market Research professionals continue to struggle with knowledge management: identifying and synthesizing information from myriad sources, and organizing and maintaining processes and tools for the centralization of information.