Dear {firstname},

I hope you enjoy this premier issue of the Innovations in New Product Development and Marketing eBulletin, filled with best practices, strategies, and tools for driving growth from product/service innovation and marketing.

This issue features interviews with leading innovators Patia McGrath from General Electric; Dr. Christian Roy of Vaperma Inc.; an article on “Creating and Maintaining Value in a Down Economy” from our friends at SmartOrg; some "Insider Expertise" provided by the Chief Commercialization Officer, U.S. Department of Homeland Security; and this quarter’s “Featured Ideator” from Microsoft.

Additionally, please let us know your thoughts by participating in the "We Want Your Input" and "Feedback Forum" sections.

I look forward to meeting you at a future event!


Sandra Nelson
Senior Producer
Frost & Sullivan



5th Annual

Innovations in New Product Development and Marketing 2009
A Frost & Sullivan
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June 7-10, 2009
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The Lighter Side

Innovations in New Product Development and Marketing 2008 was a huge success! The cocktail reception and the wine and dine on Monday night had everyone relaxing and enjoying each other's company before another great day of networking.

We finished the event with an all-out Beach Blowout! Surrounded by the San Diego Coronado Bay and the Pacific Ocean, the Blowout was a fitting end to our best Innovations in New Product Development and Marketing event ever!

Go see Sandra's photo Album here.

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In this issue...

1. On the Lookout
2. Solution Spotlight
3. Insider Expertise
4. Executive Interview
5. Featured Ideator
6. Industry Buzzword
7. Feedback Forum
8. We Want Your Input

On the Lookout

An interview with
Dr. Christian Roy
VP of Business
Vaperma, Inc.

Reducing Energy Costs: Vision for the Future

The price of crude oil has reached stratospheric levels, crossing $145 a barrel early in July. Such record high oil prices have reignited interest in alternative, clean, and renewable sources of energy as well as in new technologies that allow industrial process to be more energy efficient.

One of the pioneers in this area is the Quebec-based Vaperma Inc., which has developed a breakthrough polymer membrane technology that drastically reduces the energy costs and the carbon footprint for a wide variety of industrial processes.

 ... Read More

Solution Spotlight
By Don Creswell
Vice President
Sales & Marketing
Creating and Maintaining Value in a Down Economy

“To innovate is to grow—but in an era when the failure rate for new product launch ranges from an estimated 50% and 75%, that’s not an easy, or inexpensive, proposition for business today.”

A study recent study revealed that:

  • For every four projects that enter development, only one makes it
    to the market

  • At launch, at least one of three products fail despite research and
  • An estimated 46% of all resources allocated to product
    development and commercialization by U.S. firms is spent on
    products that are cancelled or fail to yield an adequate financial

...Read More

Insider Expertise
By Thomas A. Cellucci
Chief Commercialization Officer
U.S. Department of
Homeland Security
Innovative Commercialization Process Delivers Cost-Effective and Efficient Product Development at DHS with Unparalleled Speed-of-Execution

It is well known that the Department of Homeland Security (DHS) has faced several challenges attempting to amalgamate 22 disparate organizations into a cohesive organization with a unified mission and culture. Those familiar with merger and acquisition activities realize that while integration of organizations poses difficulties, it also represents opportunities to infuse new processes and values into the newly created organization.

...Read More

Executive Interview
An interview with
Patia McGrath
Global Director Innovation
and Strategic Connections
General Electric Company
GE's Successful Innovations: Imagination Breakthroughs  

The Global Director of Innovation and Strategic Connections for GE, Patia McGrath, was interviewed about the company's successful innovations by Ethan Smith, Director of NA Sales for the Technical Insights Group at Frost & Sullivan.

Ethan: I’ve heard the term "imagination breakthrough" used to identify GE's successful innovations. Can you explain what an "imagination breakthrough" is and to what extent is GE relying on these "breakthroughs" for long term growth?

Patia: The Imagination Breakthrough (IB) program has been in place since 2003 and currently has about 50 projects in its portfolio. Jeff Immelt actively tracks this collection of organic growth projects, and because of this CEO spotlight, we often say that they are also a protected class of ideas. All of our businesses have IBs, and Jeff’s keen interest helps to make sure they are resourced and executed.

...Read More

Featured Ideator
Candice Quadros
Software Design & Test Engineer, System Center
Microsoft Corporation
The IdeAgency - Fostering Innovation at Microsoft  

Randy Granovetter, General Manager of IdeAgency, Microsoft Corporation introduces us to our Featured Ideator.

Innovation: the process of making changes to something established by introducing some new

“Never before in history has innovation offered promise of so much to so many in so short a time.” - Bill Gates

The IdeAgency at Microsoft is working to provide a collaborative environment where employees can innovate together in high-touch innovation workshops and by using an exciting new tool called the Idea Exchange.

...Read More

Industry Buzzword
The Latest "Buzz" on Buzzwords  
“Sustainable” is our buzzword for this eBulletin, surely by now many of you “hiputives” (a new word meaning hipster executive - look for it on Wikipedia soon!) have worked “sustainable” into your lexicon. Whether referring to sustainable innovation, sustainable technology, sustainable growth, sustainable development, etc. - right now anything with the word “sustainable” in front of it is worth pitching.

 ... Read More

Feedback Forum
Your Questions, Your Answers
In every edition, we will ask your questions and get the answers from your peers. Click here to answer the first question in the series and get the responses in the next issue!

We Want Your Input!

Click here to let us know how we can best provide you with the information you need.

Innovations in New Product Development and Marketing  solutions

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